Digital Advertising Associate

Job Description

About the job
Overview

Baker Tilly is a leading advisory, tax and assurance firm, providing clients with a genuine coast-to-coast and global advantage in major regions of the U.S. and in many of the world’s leading financial centers – New York, London, San Francisco, Los Angeles, Chicago and Boston. Baker Tilly Advisory Group, LP and Baker Tilly US, LLP (Baker Tilly) provide professional services through an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable laws, regulations and professional standards. Baker Tilly US, LLP is a licensed independent CPA firm that provides attest services to its clients. Baker Tilly Advisory Group, LP and its subsidiary entities provide tax and business advisory services to their clients. Baker Tilly Advisory Group, LP and its subsidiary entities are not licensed CPA firms.

Baker Tilly Advisory Group, LP and Baker Tilly US, LLP, trading as Baker Tilly, are independent members of Baker Tilly International, a worldwide network of independent accounting and business advisory firms in 141 territories, with 43,000 professionals and a combined worldwide revenue of $5.2 billion. Visit bakertilly.com or join the conversation on LinkedIn, Facebook and Instagram.

Please discuss the work location status with your Baker Tilly talent acquisition professional to understand the requirements for an opportunity you are exploring.

Baker Tilly is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, gender identity, sexual orientation, or any other legally protected basis, in accordance with applicable federal, state or local law.

Any unsolicited resumes submitted through our website or to Baker Tilly Advisory Group, LP, employee e-mail accounts are considered property of Baker Tilly Advisory Group, LP, and are not subject to payment of agency fees. In order to be an authorized recruitment agency (“search firm”) for Baker Tilly Advisory Group, LP, there must be a formal written agreement in place and the agency must be invited, by Baker Tilly’s Talent Attraction team, to submit candidates for review via our applicant tracking system.

Responsibilities

Job Description:

Assist with digital advertising campaigns from beginning to end including, pre-launch, optimization, analytics and post-launch efforts in a timely and accurate manner.
Assist in project management and reporting efforts for paid advertising campaigns.
Work effectively with stakeholders to establish campaign objectives and position each campaign for optimal success.
Assist the technical tracking solutions necessary to measure performance and channel attribution.
Communicate effectively with industry and service marketing teams about advertising platform capabilities, campaign performance, best practices and opportunities for enhancement.
Continuously expand knowledge in paid advertising space.

Qualifications

Bachelor’s degree and 1-3 years of digital marketing experience within the B2B market.
Programmatic advertising knowledge, with experience in a variety of paid advertising channels.
Experience in different types of ad-serving, reporting and analytics platforms.
Ability to manage multiple projects simultaneously.
Excellent verbal and written communication skills.
Ability to prioritize tasks, take direction and make adjustments in a fast-paced environment.
Ability to work individually and as part of a team.
Experience in Google Tag Manager and Analytics, B2B focused DSPs, Google Ads, LinkedIn Advertising and Salesforce a plus.