Customer Marketing Specialist
Job Description
About the job
Why Lytx
Are you a dynamic customer marketer who thrives on getting results? Lytx is looking for a Customer Marketing Specialist who will craft and implement captivating, multi-channel marketing initiatives aimed at captivating our client accounts, expanding market share, and fueling product adoption efforts. You get to collaborate with customer marketing strategists, sales, analysts, content marketers, paid media specialists, and creative resources to deliver coordinated and tailored programs across a variety of online and offline channels! If this sounds exciting, we encourage you to join our team!
You’ll Get To
Partner closely with the customer marketing strategist to develop campaign plans in support of go-market-strategies
Partner with sales and marketing SMEs on campaign development, content requirements, digital marketing execution, and messaging/creative development to deliver on-brand, highly effective assets
Implement tactical plans that use various channels including email, web, digital advertising, direct mail, and virtual/in-person events
Measure and report on key success metrics to internal partners (e.g. campaign performance, renewal and cross-sell opportunity influence, account-level engagement, and return on investment)
Oversee campaign budgets
Collaborate with the operations team and key partners in identifying and segmenting targets for campaigns and personalization
Other duties as assigned
What You’ll Need
Bachelor’s degree in Marketing or a related field or equivalent experience
2-4 years of B2B marketing experience
Experience with a marketing tech stack (e.g. Salesforce, Asana, and Marketo)
Excellent written and verbal communications
Outstanding project management skills and keen attention to detail
Consistent record in fast-paced, dynamic environments with experience collaborating cross-functionally
Excellent problem-solving and analytical abilities with experience delivering against
Lytx is powered by cutting-edge technology and Happy People. You want to use your powers for good, and that’s exactly what we do at Lytx. Our team is made up of hungry, humble, and capable people who are making a difference every day with technology that helps save lives each year.
Lytx, Inc. is proud to be an equal opportunity/affirmative action employer. We are committed to attracting, retaining and maximizing the performance of a diverse and inclusive workforce. EOE/M/F/Disabled/Vet.
Benefits
Medical, dental and vision insurance
Health Savings Account
Flexible Spending Accounts
Telehealth
401(k) and 401(k) match
Life and AD&D insurance
Short-Term and Long-Term Disability
FTO or PTO
Employee Well-Being program
11 paid holidays plus 1 inclusive holiday per year
Volunteer Time Off
Employee Referral program
Education Reimbursement Program
Employee Recognition and Appreciation program
Additional perk and voluntary benefit programs
Hourly rate is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. This position is also eligible for an incentive compensation plan. The expected hiring hourly rate for this position is:
$25.19 – $31.80
Innovation Lives Here
You go all in no matter what you do, and so do we. At Lytx, we’re powered by cutting-edge technology and Happy People. You want your work to make a positive impact in the world, and that’s what we do. Join our diverse team of hungry, humble and capable people united to make a difference.
Together, we help save lives on our roadways.
Find out how good it feels to be a part of an inclusive, collaborative team. We’re committed to delivering an environment where everyone feels valued, included and supported to do their best work and share their voices.
Lytx, Inc. is proud to be an equal opportunity/affirmative action employer and maintains a drug-free workplace. We’re committed to attracting, retaining and maximizing the performance of a diverse and inclusive workforce. EOE/M/F/Disabled/Vet.
