Creative Marketing Analyst

November 24, 2023

Job Description

When you join Verizon

Verizon is one of the world’s leading providers of technology and communications services, transforming the way we connect around the world. We’re a human network that reaches across the globe and works behind the scenes. We anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together—lifting up our communities and striving to make an impact to move the world forward. If you’re fueled by purpose, and powered by persistence, explore a career with us. Here, you’ll discover the rigor it takes to make a difference and the fulfillment that comes with living the #NetworkLife.

The Marketing Activation & Creative (MAC) organization leads end-to-end marketing strategy and creative comms development/execution across the Central Marketing Organization (CMO). This role will sit on the Creative Marketing team, which is responsible for delivering best-in-class, integrated creative across all consumer touch points. This team works closely with both internal teams, like Integrated Marketing Communications (IMC), Marketing Activation (MA), Consumer Marketing Insights (CMI), Media Strategy, Digital Center of Excellence (CoE), and various Business Groups, as well as external agency partners.

As the Creative Marketing Analyst, you will support the Creative Marketing Manager and Sr. Manager on Verizon Home Internet (Fios, 5G Home, LTE Home) to support value proposition and promotional campaigns at a national level. You will be responsible for assisting with the development and execution of creative campaigns, from creative briefing, to development, to production, to end-to-end project management.

  • Supporting the development and execution of best-in-class creative, inclusive of both traditional, experiential and digital channels, with agencies and internal teams.
  • Partnering with outside agencies in managing brand promotional and marketing efforts.
  • Becoming an expert on the cross functional process that drives innovation and culture shaping ideas attached to our brand.
  • Working directly with Verizon legal to secure approval on all creative materials and communicate any feedback to advertising agencies and internal teams.
  • Ensuring all regulatory, legal and compliance, and branding guidelines are followed.
  • Supporting on timelines and budgets and ensure that all deadlines are maintained.
  • Monitoring the competitive landscape to constantly stay abreast of new developments and marketing opportunities.

You’re the type of person who sees the big picture and looks to make the biggest impact possible. You have an eye for design and a business focus. You are creative and innovative, but understand when to stay within the lines. You’re comfortable working and communicating with all types of people. You’re ambitious, motivated, and excited by challenges and a fast-paced work environment. You’re organized and detail-oriented and you’ve got a knack for spotting errors. You take a lot of pride in your work, and that’s why people count on you to deliver.

You’ll need to have:

  • Bachelor’s degree or one or more years of work experience.

Even better if you have one or more of the following:

  • Bachelor’s degree in marketing, communications, advertising, or business, or one or more years of professional-level experience in an account or project management role, in either an external or internal agency.
  • A great attitude and eagerness to learn; plus, be a great team player.
  • The ability to present your ideas to a range of audiences with success.
  • In depth understanding of the paid media landscape.
  • Demonstrated ability to drive projects to successful completion.
  • The ability to operate effectively in a fast-paced environment.
  • Resourcefulness and solution-oriented abilities.

Where you’ll be working

In this hybrid role, you’ll have a defined work location that includes work from home and assigned office days set by your manager.

Scheduled Weekly Hours

40

Equal Employment Opportunity

We’re proud to be an equal opportunity employer – and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.If you are hired into a California, Colorado, Connecticut, Nevada, New York, Rhode Island or Washington work location, the compensation range for this position is between $63,000.00 and $117,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.