Content Marketing Specialist

Job Description

About the job
Ally and Your Career

Ally Financial only succeeds when its people do – and that’s more than some cliché people put on job postings. We live this stuff! We see our people as, well, people – with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?

Work Schedule: Ally designates roles as (1) fully on-site, (2) hybrid, or (3) fully remote. Hybrid roles are generally expected to be in the office a certain number of days per week as indicated by your manager. Your hiring manager will discuss this role’s specific work requirements with you during the hiring process. All work requirements are subject to change at any time based on leader discretion and/or business need.

The Opportunity

The Content Specialist will be responsible for crafting engaging, audience-centric articles for Ally’s award-winning content hub, Conversationally.com. This position will edit and write consumer-friendly financial content and work with cross-functional partners to own a distribution channel and calendar.

Ally work location is Charlotte NC – in office role with hybrid schedule

At this time, Ally will not sponsor a new applicant for employment authorization for this position.

The Work Itself

Complete assigned editing and writing projects within required deadlines
Follow editorial guidelines and deliver copy in brand style and tone
Write captions, upload imagery and post stories in CMS tool
Conduct research and fact check topics
Participate in weekly team meetings and quarterly brainstorming sessions
Write strong briefs for content production
Review and interpret data to inform content strategy
Interview subject-matter experts, thought leaders and consumers
Update and optimize older articles with fresh information or new research
Stay up to date on the latest trends in consumer finance and business priorities
Work with cross-functional partners to own a distribution plan
Implement a test-and-learn approach to make data-informed decisions
Manage the production process for assigned articles from start to end
Handle approval process for legal, brand, accessibility and compliance reviews

Skills

The Skills You Bring

Bachelor’s degree in journalism, business, communications, PR or marketing or related field preferred
1+ years of professional experience writing long form content required, in a newsroom environment preferred
Portfolio of at least five writing samples demonstrating quality of work
Understanding of AP style and basic SEO best practices
Ability to build effective working relationships with colleagues inside and outside the organization
Self-motivated with the ability to prioritize and multi-task
Works well under pressure and is able to meet tight deadlines
Ability to work and make decisions independently
Track record of managing multiple assignments at once
Strong attention to detail
Experience working with a content management system

How We’ll Have Your Back

Ally’s compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. Our Total Rewards program includes industry-leading compensation and benefits plus additional incentives that are designed to meet your needs and those of your family so you can get the most out of your career and your life, including:

Time Away: 11 paid holidays, 20 paid time off days, and 8 hours of volunteer time off, yearly (paid time off is prorated based on start date)
Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan pay downs and 529 educational save up assistance programs, tuition reimbursement, employee stock purchase plan, and financial learning center and financial coach access.
Supporting your Health & Well-being: flexible health and insurance options including medical, dental and vision, employee, spouse and child life insurance, short- and long-term disability, pre-tax Health Savings Account with employer contributions, Healthcare FSA, critical illness, accident & hospital indemnity insurance, and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.
Building a Family: adoption, surrogacy and fertility assistance as well as paid parental and caregiver leave, Dependent Day Care FSA back-up child and adult/elder care days and childcare discounts.
Work-Life Integration: other benefits including Mentally Fit Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.
Other compensations: depending on the role for which you are considered, you may be eligible for travel allowances, relocation assistance, a signing bonus and/or equity.
To view more detailed information about Ally’s Total Rewards, please visit this link: https://www.ally.com/content/dam/pdf/corporate/ally-total-rewards-snapshot.pdf

Who We Are:

Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on “Doing it Right” and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit www.ally.com.

Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.

We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at work@ally.com. Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.

Base Pay Range: $65000 – $115000 USD

An individual’s position in the range is determined by the specific role, the scope and responsibilities of the role, work experience, education, certification(s), training, and additional qualifications. We review internal pay, the competitive market, and business environment prior to extending an offer.

Incentive Compensation: This position is eligible to participate in our annual incentive plan.