Brand Marketing Associate

Job Description

About the job

Who We Are – MANSCAPED® is a leading men’s grooming and lifestyle consumer brand on a mission to introduce and elevate a whole new self-care routine for men. What began as the category creator of below-the-waist grooming has quickly evolved into a global omnichannel powerhouse available around the world on manscaped.com, Amazon, and in major retailers including Target®, Walmart, and Best Buy. As a company, we’re more than just ball jokes (though, rest assured, there’s plenty of those). We proudly uphold seven core values – accountability, authenticity, collaboration, fun, humility, inclusivity, and innovation – which define our brand identity and drive our success. As a people-centric employer brand, we are deeply committed to fostering the growth, happiness, and holistic well-being of each individual on our team.

Who We’re Looking For – Reporting to the Senior Manager, Brand Marketing, we are seeking Brand Marketing Associate to support our high-output Marketing team on initiatives that span a wide array of channels and media. Reporting to the Sr Manager, Brand Marketing, the Brand Marketing Associate will assist in executing integrated media plans on brand marketing channels focused on mass audience awareness and improving brand sentiment.

Keys to Success – As a member of the Marketing team, success will be measured based on three key actions. 1) Doing your job; setting and meeting appropriate goals that ladder up to the long-term Company vision and the short-term Company targets. You are expected to align on these goals with your manager, and then deliver on them. 2) Doing Your Job, the Right Way; At MANSCAPED® we strive to be ideal team players. That means striving to live up to the Humble, Hard Working & Smart framework. 3) Engaging (in both directions) with Radical Candor in a way that seeks to improve the performance of yourself and the team around you.

Responsibilities:

• Support the Brand Marketing team on channels including Global TV, OOH, Sports Marketing, Product Marketing, Direct Mail, Brand Campaigns, and more
• Supports Out of Home (OOH) marketing initiatives including static billboards, digital billboards, train wraps, station takeovers
• Assists in managing key partnerships (UFC, regional sports properties, global TV agencies, and talent agencies) with a focus on maximizing partnership ROI
• Assists with administrative reporting, onboarding, and invoice submissions for Global Television and Marketing Partnerships
• Granular research and discovery of possible partnerships which may fit MANSCAPED’s growth objectives and make recommendations
• Conduct competitor research for product marketing function
• Assists internal workflow and communication necessary to execute partnership deliverables in a timely manner
• Assist in making slide decks and presentations to share internally
• Assists on brand partnership contests and giveaways
• Other duties as required

Qualifications:

• 2+ years of managing partnerships within marketing, advertising, sports, digital media, and publishers
• Understands how to reach targeted consumer profile with marketing deliverables
• Excellent written and oral communication skills, organization, and high level of accountability
• Strong analytical skills and reporting experience
• Highly proactive work ethic with the ability to handle a large volume of tasks and requests simultaneously
• Strongly motivated by opportunities for professional growth
• Previous digital agency experience, in-house role managing partnerships, or television advertising preferred
• Experience measuring ROI by using Google Analytics and operate within a spend to revenue / CAC benchmark preferred
• Understanding of domestic and international sports audiences / segments preferred

MANSCAPED® Benefits

• 20 Vacation Days
• 40 Hours Paid Sick Leave
• Paid Mental Health Days
• 9 Paid Holidays
• Pet Insurance
• Life AD&D + LTD Coverage
• Medical, Dental, Vision, HSA + FSA
• Employee 401(K) Plan with Company Match
• Monthly Utility Allowance
• Employee Discount