Associate, Digital Marketing

Job Description

About the job
The Company

Cover Genius is a Series D insurtech that protects the global customers of the world’s largest digital companies including Booking Holdings, owner of Priceline, Kayak and Booking.com , Intuit, Uber, Hopper , Ryanair , Turkish Airlines, Descartes ShipRush, Zip and SeatGeek. We’re also available at Amazon , Flipkart , eBay , Wayfair and SE Asia’s largest company, Shopee. Our partners integrate with XCover , our award-winning insurance distribution platform, to embed protection for millions of customers worldwide each year.

Our team and products have been recognized with dozens of awards including by the Financial Times which ranked Cover Genius as the #1 fastest-growing company in APAC in 2020. Our diverse team across 20+ countries and many language groups commit itself to diverse cultural programs, in particular “CG Gives” which makes social entrepreneurs out of us all and funds development initiatives in global communities.

Our People are

Bold, Authentic, Purposeful and Inspired

Our People are not

Perfect, Traditional, Complacent or Cautious

About The Role

As Associate, Digital Marketing organization, you will own developing and delivering marketing campaigns to drive measurable business outcomes for Cover Genius across the full marketing funnel from awareness through lead generation and/or sale.

To succeed in this role, you will have 3+ years of Tech B2B marketing experience, including Lead Gen and E-commerce. You will be both creative and analytical, accustomed to driving measurable results, and innovating to provide CG prospects and customers with an amazing experience.

As Associate, Digital Marketing, you will work to identify and drive growth opportunities at a target ROI for Cover Genius. Regular collaboration across all functional areas including but not limited to especially with partnerships (sales), and also with partner services, solution design, technology, insurance services, integration, and legal will be key to helping you drive valuable business outcomes.

What will your day look like? You will…

Develop, deliver and continuously improve marketing messaging and placement to increase brand awareness and generate leads to transition to Strategic Partnerships (sales) teams.
Work with the Strategic Partnerships and Partner Services to identify, develop, structure and hand off complex partnership deals that deliver enduring value to the business.
Maintain partner and prospect information in HubSpot CRM, ensuring all Sales Activities, Deal Metrics, Company and Contact records are up to date and accurate.
Ensure you are up-to-date on the best ways to develop and drive upper funnel interest and translate into cost effective leads.
Contribute to the development, implementation and execution during all stages of the sales and marketing processes including brand and performance marketing, product design, sales roadmap and strategic discussions.

To help us level up, you’ll ideally have:

3 or more years of Tech B2B marketing experience, including lead gen, and e-commerce.
Ability to pivot and change course as necessary to capitalize on market opportunities.
A strong knowledge of the digital marketing landscape and experience working with LinkedIn, Google, Facebook and DSPs.
Demonstrated track record of collaborating with internal/external stakeholders, leading discussions across multiple teams and driving solution based outcomes in a timely manner.
Intellectual curiosity and drive to succeed.
Exceptional written and verbal communication skills necessary. Comfortable working financial targets and business KPIs
Bachelor’s degree in a relevant field.

To be successful, you’ll bring:

First class communication skills, able to present, negotiate and influence at C-level.
Strong strategic thinking and problem solving skills; ability to think laterally and explore creative solutions in an entrepreneurial company.
Appetite and enthusiasm for working as part of a Series E company that is not afraid of getting their hands dirty and support each other.
Proactive bias to action, comfortable being empowered to champion issues to drive change and achieve the desired results.
Ability to build rapport and engagement with stakeholders at all levels of an organization.
Ability to deal with ambiguity while developing and executing strategic next steps to move the sales process forward