Associate Brand Manager, Global Brand Marketing – Thomas & Friends

Job Description

About the job

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity:
The Global Marketing team sets the global brand strategy, developing marketing plans for regional and local teams to execute in market. We are currently seeking an Associate Marketing Manager reporting to a Manager to support the Thomas & Friends brand. This person will be a pivotal member who will provide executional support and drive key marketing activations across a variety of platforms and initiatives.

What Your Impact Will Be

• Translate consumer and business insights into strategic, clear marketing briefs while also synthesizing inputs from key cross-functional stakeholders and driving alignment at all levels.
• In partnership with Manager, drive the development of robust, globally relevant brand building plans with clear objectives, strategies, and tactics while being nimble and flexible to track changes and pivots in real-time.
  • Work closely with cross-functional partners (brand creative, digital, PR, product marketing) throughout the global marketing plan development and launch process with an eye toward fulfilling global requirements and nuanced needs.
  • Serve as key liaison between the local markets and the Global Brand Team, driving strategy and execution locally, while also translating and synthesizing needs
• Partner with key cross-functional teams, particularly our Digital Engagement Group (YouTube, Influencers, Social Media) and Franchise Management (Content Development & Distribution, Mobile Gaming, Live Events, Licensed Consumer Products) to understand nuanced objectives of respective businesses while also ensuring that the global brand strategy set forth by the Global Brand Marketing team is maintained at all consumer touchpoints.
  • Serve as brand representative to ensure appropriate tone / voice is maintained, and executions across consumer touchpoints is on brand
• In partnership with Manager, manage the overarching marketing calendar to drive alignment across global markets as well as franchise lines of business
• Manage the creation and execution of presentation decks in conjunction with internal teams, and present campaigns, strategies and/or research findings multiple times per year to executive audiences.
• Review marketing and content assets and provide clear and informed feedback, based on a deep understanding of the marketing brief, objectives and strategies for a given campaign
• Provide administrative support to the Global Brand Marketing team in the form of accounting and budget tracking, asset tracking, and internal show coordination and prep

What We’re Looking For

• Strong organizational skills with attention to detail.
• Driven, focused and a “self-starter” who can operate and succeed with high levels of autonomy
• Excellent communication skills (including written communication and oral presentations to small and large audiences).
• Strong interpersonal and relationship management skills, a can-do attitude, a passion for variety, comfort with ambiguity, and adept at juggling multiple programs at once.
• Ability to lead and motivate cross-functional teams by providing a compelling, concise vision and strategy, while also being a strong executer with acute attention to detail and project management skills.
• Excellent written/verbal, time management and quantitative/analytical skills required.
• Ability to analyze and draw conclusions from data, communicate, and present actionable insights to leadership.
  

Experience, Education & Skills

• Bachelor’s degree in Marketing/Business or related (or equivalent); MBA preferred.
• Minimum of 5 years experience in brand marketing (on brand or agency side) or 2 years experience with an MBA.
  

The annual base salary range for this position is between $110,000 and $125,000.

• This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience.
  

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

How We Work

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors

• We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
  

Our Approach to Flexible Work:
We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world’s leading retail and ecommerce companies.

Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.

Visit us at https //jobs.mattel.com/ and www.instagram.com/MattelCareers .

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.

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