Area Marketing Analyst

Marketing
Raleigh, NC 27601
November 24, 2023
Full Time
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Job Description

As an Area Marketing Analyst for NVR, parent company of Ryan Homes, you’ll help us create, manage and analyze marketing campaigns to help us sell our homes, connecting house-hunting prospects with a new dream home! You’ll work alongside our sales management teams to keep advertised information current, compliant, and customer friendly.

Primary Responsibilities

  • Lead the creation and refinement of the Customer Profile Definitions/community positioning based on information collected from Division Management Team
  • Lead the development of content that will enhance the customer experience and covert web traffic to leads based on the developed CPDs
  • Plan the marketing strategy based on programs developed by Corporate Marketing Team to include organic traffic/paid advertising/email communication
  • Own online customer experience for community launches and open communities
  • Measure the effectiveness of communities achieving their weekly conversion goals and recommend adjustments to positioning based on data
  • Coordinate the advertising programs to be within the overall corporate advertising guidelines and to develop appropriate strategies
  • Ensure all advertising conforms to FTC and Department of H.U.D. regulations
  • Serve as liaison between corporate marketing and regional sales and marketing staff
  • Special projects as needed

Qualifications

  • 5-10 years of demonstrated previous advertising agency or sales and marketing experience
  • Experience with Google Analytics and similar tools
  • Excellent leadership, analytical, and teamwork skills
  • Strong problem solving and communication skills; able to multi-task and to work independently and proactively
  • Four-year degree in Marketing or other business area preferred; equivalent experience and specific technical training may be substituted

About NVR:

As the parent company of Ryan Homes, NVHomes and Heartland Homes, NVR is a Top 5 US homebuilder and Fortune 500 company that has been helping families build their happily ever after since 1948. All of our roles at NVR, whether you are in the field or in the office, allow you to make a major impact in the lives of those who are looking to achieve home ownership. Our management team is tenured and talented (nearly 80% of them promoted from within), so you will find mentors who can share their knowledge, provide career guidance and encourage your success.

View more about our culture and benefits at https://www.nvrcareers.com/

We are an Equal Opportunity Employer.
Drug Testing and Credit Check are required.
Applicants must be legally entitled to work in the United States, as NVR does not provide visa sponsorship.

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