Analyst-Marketing

Job Description

About the job
You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let’s lead the way together.

How we serve our customers is constantly evolving and is a challenge we gladly accept. Whether you’re finding new ways to prevent identity fraud or enabling customers to start a new business, you can work with one of the most valuable data sets in the world to identify insights and actions that can have a meaningful impact on our customers and our business. And, with opportunities to learn from leaders who have defined the course of our industry, you can grow your career and define your own path. Find your place in risk and analytics on #TeamAmex.

Enterprise Digital & Data Solutions (EDDS) brings together key internal business operations that provide support to all American Express business units. As part of EDDS, the Enterprise Performance Channel Enablement team supports digital marketing initiatives at scale.

Enterprise Performance Channel Enablement (EPCE) team delivers, and scales advertising capabilities across the enterprise to maintain high-impact and personalised digital experiences, powered by data & analytics. EPCE plays a pivotal role in implementing best-in-class Marketing solutions to drive significant performance gains through key vendors and partnerships, whilst adapting to evolving geographical privacy and regulatory changes.

How will you make an impact in this role?

The Analyst will report into the Manager – Audience & Media Enablement, and the primary focus will be to support and grow Amex audience solutions to fine tune targeting capabilities and generate incremental account acquisitions. The analyst will have exposure to multiple teams and business units across the enterprise. This role involves leveraging digital trends to improve processes, enhance content, and share best practices across the internal and external teams.

Management of various audience enabled campaigns, inclusive of audience creation, distribution, match rates & results
Engage with multiple stakeholders to understand strategic marketing objectives and KPIs, as well as helping to translate to audience strategies and execution
Partner with American Express Data Science and Analytics teams on segment creation, monitoring, and results
Work in 3rd party platform user interfaces to successfully deploy audiences to various media destinations
Monitor internal & external digital trends and technologies, to continually improve and maintain a competitive advantage in the marketplace
Test new initiatives and ways to drive incremental revenue and improve campaign results
Look for trends and opportunities to streamline processes, improve performance/content, and share best practices with internal and external business units.
Manage governance and drive operational excellence by identifying process inefficiencies, implementing improvements, and ensuring consistent execution of best practices across all campaigns.

Minimum Qualifications

Experience with online/display advertising operations
Knowledge of digital media space and new future-facing industry updates
Excellent organizational and project management skills including attention to detail, project management, handling multiple priorities, managing tight timelines Detail-oriented with solid organizational and time management skills, and track record of delivery against goals
Strong communication and collaboration skills
Comfortable with analyzing and reporting on numerical data
Process oriented – enjoys finding ways to streamline and optimize the status quo
High energy, enthusiastic and eager to be successful
Passion and willingness to champion digital marketing and share knowledge within a large organization

Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

We back our colleagues with the support they need to thrive, professionally and personally. That’s why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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