Senior Analyst, Digital Customer Marketing US SME

Job Description

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let’s lead the way together.

American Express Global Commercial Services (GCS) is the leading provider of payments for corporations and businesses of all sizes globally. The US SME (Small Medium Enterprise) segment is the largest opportunity for growth in GCS and a key area of strategic focus and investment. The US SME Customer Marketing team deepens relationships with existing customers by offering powerful backing and financial support to Small & Middle Market businesses through the US SME distribution system (digital, phone & field sales).

As marketers at one of the most iconic brands in the world, we play a major role in building authentic relationships with customers who impact life and business around the world. Here, creativity and inspired storytelling combine with powerful data-based marketing and hyper-personalized digital communication to create a genuine human connection that drives business results. As a part of our diverse community of marketers, you can have a breadth of different marketing experiences and do virtually anything from connecting small businesses to new customers to uncovering insights that inspire the future of payments. Create a dynamic career while doing work that matters for people and businesses everywhere. Find your place in marketing on #TeamAmex.

How will you make an impact in this role?

The Sr Analyst, Digital Customer Marketing, will support the Senior Manager in developing and executing marketing strategies designed to nurture business accounts, generate leads, and drive engagement with our Account Development team. This role involves complex campaign execution, results analytics, and a deep understanding of how marketing capabilities can drive efficiency. They will collaborate closely with a variety of partners across the organization, including Sales, Analytics, Technology and Product. This is a great opportunity to contribute to a transformational strategy for the business.

• Fully manage end-to-end campaign execution by partnering with numerous stakeholders inclusive of advertising agency partners, legal, compliance, and technology.
• Take ownership of email warming strategy, providing US SME with a robust set of templates to support their needs. Support Sr Manager on piloting ‘AI Sales Assistant’ within the email warming space.
• Proactively craft data-driven recommendations to optimize existing digital campaigns, or test into new areas/channels.
• Ensure leads that request appointments are delivered to the appropriate channels.
• Create weekly tracking and reporting for digital campaigns
• Keep pulse on digital marketing, email and omni-channel trends and best practices to champion a modern, relevant experience.

Minimum Qualifications

• 1 – 3 years of relevant work experience
• Digital marketing, sales enablement and/or lead generation experience
• Comfortable searching for opportunities to make valuable contributions in white space
• Superior attention to detail to ensure end to end flawless execution
• Ability to synthesize data from multiple sources and derive insight
• Ability to establish relationships and partner with numerous cross-functional teams
• Ability to multi-task, and operate autonomously
• Proficient in MS PowerPoint/Excel (Salesforce Marketing Cloud a plus).
• Bachelor’s Degree Required.

Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

We back our colleagues with the support they need to thrive, professionally and personally. That’s why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

US Job Seekers/Employees – Click here to view the “Know Your Rights” poster and the Pay Transparency Policy Statement.

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