Associate Director for Enrollment Marketing

Job Description

Reporting to the Vice President for Enrollment Management, the Associate Director of Enrollment Marketing oversees the planning and execution of the digital, print, and social communications related to undergraduate, graduate, and international enrollment. The Associate Director works closely with the Vice President, Assistant Vice President/Director of Undergraduate Admissions, Executive Director of Graduate Admissions & Recruitment, Director of Global Learning, and other campus partners to plan and strategize traditional and digital marketing efforts designed to support our recruitment priorities and events/programming.

The Associate Director has a comprehensive understanding of marketing and integrated communications strategies to optimize reach, constituent engagement, and the attainment of aggressive student enrollment goals. The Associate Director contributes in the areas of researching, conceptualizing, producing, publishing, and measuring effective traditional and digital marketing and communications and participates in other recruitment and enrollment activities as assigned.

Salary Range: $70,000 – $85,000

Duties & Responsibilities

• Works closely with enrollment management leadership to develop and implement a sophisticated and sustained enrollment communication plan and marketing strategies aimed at a number of internal and external constituents.
• Oversees annual enrollment communication planning, analyzes and reports on relevant data, and makes adjustments and recommendations accordingly.
• Leads the creation, copywriting, evaluation, and deployment of email campaigns for graduate, undergraduate, and influencer audiences through the Slate CRM.
• Working with the Office of Communications and Marketing and external vendors, serves as the enrollment management liaison and project manager for all print marketing projects.
• Working with the Office of Communications & Marketing, continues to expand and enhance the division’s social media reach; employs new and creative tactics for engaging with our prospective student population and their influencers.
• Works closely with division leadership to maintain and evaluate relationships with third party vendors that generate inquiries and develop prospective student interests.
• Serves as the liaison to the division of Communications and Marketing
• Establishes, maintains, and builds upon relationships with internal (Deans, department chairs, campus partners, etc.) and external stakeholders (parents, guidance counselors, etc.) in support of our enrollment goals.
• Serves as an administrator for all web pages and accounts associated with the digital marketing and communications efforts of the offices within the enrollment management division.
• Performs data-driven analyses of all aspects of recruitment and prospective student and influencer interactions, providing recommendations for improvement.
• Works with Communications and Marketing to develop content for social media and regularly monitors the social media presence of the offices within the division across multiple channels.
• Monitors the University’s image on third-party college search sites, responds accordingly, and makes regular reports on findings to strategize and implement action.
• Regularly reviews the content of the enrollment management websites, makes appropriate recommendations and edits, and develops new content for publication on this format according to the goals of the department.
• Utilizes established and new tools for analytics and determining return on investment associated with digital marketing and communications and creates reports for further review and action.
• Repurposes digital content for other communications, including but not limited to print publications, press releases, event communications and video production.
• Performs other duties as assigned.
• Management retains the right to add or change job duties at any time.

Qualification Standards

Required:

• A demonstrated ability to communicate effectively (written and spoken) to a variety of constituents.
• At least two (2) years of direct experience developing and managing a communication plan, preferably in a higher education, non profit, or other relevant setting
• A demonstrated comfort with utilizing technology and software, including but not limited to, Microsoft Office Suite, instant messaging, blogging, a wide variety of social media, web content management systems, and database software.
• Previous experience building and maintaining a complex communication plan with Customer Relationship Management (CRM) software is required.
• A valid driver’s license and a willingness to cover student recruitment events as necessary. Some evening and weekend work is required.
• Strong organizational skills, attention to detail, the ability to think creatively and analytically, and the willingness to work both autonomously and within a group setting is required.
• The incumbent must possess the ability to work in a fast-paced environment and demonstrate superlative customer service skills.

Preferred:

• Experience in the areas of education, community outreach, recruitment, or marketing is a plus.
• Fluency in a language other than English is desired.
• Demonstrated experience managing social media and/or other marketing projects is highly preferred.
• Knowledge of Ellucian Colleague and the Slate CRM is a plus.

Education

• A bachelor’s degree from an accredited college or university

Physical Demands

Experience

Licenses (if applicable)

Working Conditions

Physical requirements

Posting Detail Information

Posting Number

PS405P

Position Posting Date

Close Date

Open Until Filled

No

Special Instructions to Applicants

Quick Link

https://saintpeters.peopleadmin.com/postings/3463Report job