Digital Marketing Specialist

Job Description

About the job

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Description

We are seeking a Digital Marketing Specialist to manage our client’s digital pretense. In this role, you will be heavily involved in planning and implementing digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising. You will also measure and report on the performance of all digital marketing campaigns and collaborate with internal teams to optimize the user experience.

Responsibilities:

Maintain website and social media presence to ensure consistent brand messaging and engagement.

Utilize your strong analytical ability to evaluate end-to-end customer experience across multiple channels and touchpoints.

Develop and implement SEO/SEM strategies to enhance visibility and drive traffic.

Collaborate with internal teams to create landing pages and optimize user experience on website.

Conduct testing and conversion experiments to improve marketing strategies.

Identify trends and insights in the digital marketing industry and optimize spend and performance based on these insights.

Work closely with agencies and other vendor partners to ensure cohesive marketing efforts.

Evaluate emerging technologies in the digital marketing sphere for adoption where appropriate.

Create and maintain client relationships, ensuring a customer-focused approach.

Leverage your skills in marketing research and statistical analysis to enhance digital campaign

Requirements

Must have a minimum of 3 years’ experience in a similar role as a Digital Marketing Specialist

Proven Experience In Adobe Creative Cloud Is Required

Familiarity with Content Management System (CMS) is essential

Proficient in using Customer Relationship Management (CRM) software

Demonstrable skills in Facebook Insights and Google Ads

Experience in AB Testing is necessary

Must have the ability to create effective advertisements

Strong analytical skills are necessary for this role

Blogging experience is a plus

Must have proven experience in building brand awareness

Experience In Managing Company Websites Is Necessary

Proficient in developing website content

Must have experience in website optimization

On-site SEO Skills Are Required.

Innovation starts with people.

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – whenever you choose – even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use.

Benefits found in job post

• 401(k)
• Disability insurance