Product Marketing Specialist

Job Description

About the job

This job is with LexisNexis Legal & Professional®, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

About Our Team

LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. Our company has been a long-time leader in deploying AI and advanced technologies to the legal market to improve productivity and transform the overall business and practice of law, deploying ethical and powerful generative AI solutions with a flexible, multi-model approach that prioritizes using the best model from today’s top model creators for each individual legal use case.

About The Role

The Product Marketing Specialist is responsible for creating and executing go-to-market strategies for the Legal News Portfolio, with a focus on Law360®. Their role includes crafting marketing campaigns, writing copy, managing projects and events, and working alongside diverse teams. They will leverage tools like SalesForce, Pardot, Pendo, GA4, and other CRM systems for campaign administration, as well as to track and evaluate campaign success. This position supports the needs of Product Marketing Managers, manages stakeholder relationships, promotes business goal alignment, and encourages an environment of ongoing learning and team growth.

Responsibilities

Copywriting & Content Creation:

• Craft compelling marketing campaigns, including content creation, messaging, and promotional materials, to drive product awareness, engagement, and adoption.
• Write persuasive and engaging copy for various marketing collaterals, such as email campaigns, website content, social media posts, and sales enablement materials.
  

Project Management & Coordination

• Manage and coordinate product marketing projects and events, ensuring timely execution and successful delivery.
• Manage multiple marketing projects from start to end
• Coordinate with cross functional teams to prioritize projects and see it to completion and to align marketing efforts with business objectives and customer needs.
  

List Management, Data Analysis & Reporting

• Leverage marketing automation tools like Salesforce, Pardot, Pendo, and Google Analytics 4 (GA4) to administer campaigns, track performance metrics, and analyze campaign effectiveness and generate A/B testing ideas.
• Ensure proper targeting of emails by working with new business and retention teams to generate quality lists.
• Continuously monitor and evaluate campaign success, utilizing data-driven insights to optimize and refine marketing strategies.
• Assist in developing marketing dashboards
  

Stakeholder Management

• Support Product Marketing Managers by providing subject matter expertise, conducting research, and contributing to strategic planning.
• Manage stakeholder relationships, fostering open communication and ensuring alignment with business goals and priorities.
• Communicate effectively with stakeholders to gather requirements and feedback.
  

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2-4 years of experience in campaign management / marketing focus
• Excellent written and verbal communication skills, with the ability to craft compelling narratives and present complex information clearly.
• Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
• Proficiency in marketing automation tools, CRM systems, and data analysis platforms (e.g., Salesforce, Pardot, Pendo, GA4, Office Suite).
• Adaptability and flexibility to thrive in a dynamic and fast-paced environment.
• Passion for continuous learning and staying up-to-date with industry trends and best practices.
  

Work in a way that works for you

We promote a healthy work/life balance across the organization. We will help you meet your immediate responsibilities and your long-term goals.

• Working flexible hours – flexing the times when you work in the day to help you fit everything in and work when you are the most productive
  

Working for you

Benefits

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:

• Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
• Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
• Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
• Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
• Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
• Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
• Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice
  

About The Business

LexisNexis Legal & Professional® provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services.

LexisNexis, a division of RELX, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: https://forms.office.com/r/eVgFxjLmAK , or please contact 1-855-833-5120.

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Benefits found in job post

• Disability insurance
• 401(k)