Marketing Analyst

Job Description

About the job

Who We Are

Founded in 2018, Zogo has been on a remarkable journey in financial education. Over the years, we’ve had the privilege of partnering with 250 financial institutions and assembling a dedicated team of passionate and skilled team members. Our impact is something we’re incredibly proud of, with a user-base that has grown to over 1.5M people who have diligently completed more than 10 million education modules. At Zogo, we want everyone to be empowered to reach their financial goals — and we need your help to make it happen.

About This Role

Zogo is currently seeking a focused and highly-motivated Senior Marketing Operations Specialist to join our team in Austin, Texas. Zogo has reached over 250+ partnerships because of our fast-paced, team-oriented attitude. We don’t set goals to meet them, we set goals to exceed them. Our mission is to make finance fun, simple, and social while building meaningful relationships between financial institutions and their communities.

The Senior Marketing Ops Specialist will work closely with our sales, customer success, product, and operations teams to manage day-to-day marketing activities while bringing your creativity and drive to further initiatives in the future.

This is a great opportunity to join an established yet expanding fintech company that is revolutionizing financial education as we know it. At Zogo, our goal is to empower users to reach their goals through financial education.

Who you are:

• You thrive in a fast-paced and forward-thinking environment.
• You are confident in adapting to changing requirements with the ability to manage multiple projects and opportunities concurrently.
• You have exceptional communication skills, strong organization, and marketing generalist abilities.
• You work equally well autonomously as you do on a team; making an effort to make all individuals you work with feel respected and valued while exhibiting a high degree of ownership for your own projects and tasks
  

You’ll be responsible for:

• Oversee the implementation, management, and optimization of marketing automation platforms (HubSpot).
• Support the development and management of automated campaigns and lead nurturing programs
• Conducting market research to identify customer trends, competitor offerings and demographic data
• Collaborating with creative teams to develop branding ideas, graphic designs, promotional materials and advertising copies
• Identifying effective marketing and promotional channels, including media platforms for relaying product messages to customers
• Evaluating the performance of marketing campaigns and strategies using key performance metrics
• Creating innovative marketing campaigns based on robust data and present recommendations to management
• Generate regular reports and dashboards to provide insights and recommendations to the marketing team and senior leadership
• Assisting with outbound and inbound marketing activities, demonstrating expertise in areas such as event planning, advertising, optimization and content development
• Project management and support as-needed for marketing team projects
• Identify opportunities for process improvements and implement best practices to enhance marketing operations
• Support and execute on lead generation initiatives as determined by senior marketing leaders
• Support ad-hoc marketing requests for internal teams as needed
  

YOUR EXPERIENCE:

• Bachelor’s degree in marketing, communications, business or a related field
• 2+ years of experience in marketing or a related field, startup experience a plus!
• Product marketing experience preferred but not required
• Intermediate to advanced knowledge of HubSpot required
• Strong written and verbal communication skills, with the ability to tailor messaging for our audiences
• Proficiency in digital marketing tools, analytics platforms and content management systems
• Familiarity with social media management and email marketing platforms
• Ability to manage multiple projects simultaneously and work collaboratively with diverse teams
• Creative thinking and problem-solving skills, with a keen eye for detail and design
  

OUR REWARDS

We offer a robust package of employee perks and benefits, including healthcare benefits (medical, dental and vision, EAP), competitive PTO, 401k match, parental leave, and HSA contribution match. We also provide our employees with a paid subscription to the Calm app and offer generous external learning and tuition reimbursement benefits. As a hybrid workforce, we offer our employees the ability to work remotely up to two days a week.

PEAK6 is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, natural or protective hairstyle, genetics, disability, age, or any other basis forbidden under federal, state, or local law.