Email Marketing Program Manager

Job Description

About the job

As an Email Program Manager, you will be responsible for developing, implementing, and managing our email marketing programs. You will work closely with cross-functional teams, including marketing, design, and analytics, to create and execute campaigns that drive customer acquisition, retention, and revenue.

Essential Functions:

• Develop and execute comprehensive email marketing strategies, including promotional, transactional, and lifecycle campaigns.
• Design and manage email campaign calendars, ensuring alignment with overall business objectives.
• Create and oversee the production of engaging email content and designs in collaboration with the creative team.
• Segment email lists and personalize messages to target specific audiences and improve engagement.
• Implement A/B testing and other optimization techniques to enhance email performance and conversion rates.
• Monitor, analyze, and report on email campaign performance, including open rates, click-through rates, and ROI.
• Identify trends and insights to optimize email marketing spend and performance based on data-driven analysis.
• Manage email marketing platforms (e.g., HubSpot, Marketo, Mailchimp) for campaign setup, testing, and deployment.
• Ensure compliance with email marketing regulations (e.g., CAN-SPAM, GDPR) and best practices.
• Collaborate with cross-functional teams, including marketing, sales, and product, to align email campaigns with broader company goals.
• Evaluate and recommend new email marketing technologies and tools to improve effectiveness and efficiency.
• Troubleshoot and resolve technical issues related to email deliverability and performance.
• Lead and mentor team members, providing guidance and support to ensure effective execution of email marketing initiatives.
• Prepare and present regular reports on email marketing metrics and insights to stakeholders.
• Take on additional duties and special projects as assigned, contributing to the overall success of the marketing department.

Qualifications/Requirements:

• Bachelor’s degree in marketing, Communications, Business, or a related field (Master’s degree preferred).
• Minimum of 3-5 years of experience in email marketing or digital marketing roles.
• Proven experience with email marketing platforms and CRM systems, HubSpot experience required.
• Strong analytical skills with experience using analytics tools (e.g., Google Analytics, Excel).
• Excellent written and verbal communication skills with a focus on creativity and attention to detail.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Knowledge of email marketing best practices, deliverability, and compliance regulations.
• Experience with HTML/CSS for email template customization is a plus.
• Certification in email marketing or related fields (e.g., HubSpot Email Marketing Certification) is a plus.

Key Benefits We Offer:

• Medical, Dental, Vision insurance
• Paid Long-Term Disability
• Floating Holidays
• Paid Time Off (PTO)
• Paid Holidays
• 401K with Company Match
• Profit Sharing

Become Part of a Winning Team

When you join our team, you’re joining more than just a company; you’re becoming part of a multi-generational legacy. With humble beginnings, we’ve had the honor of helping farmers & families across rural America buy, list, and sell their assets on the most trusted online auction platform in the industry.

Join us as we continue making waves in the industry. www.bigiron.com