Lifecycle Marketing Strategist

Job Description

About the job

Job Summary

As a member of our growing Digital Marketing team, the Lifecycle Marketing Strategist will play a key role in developing and managing our digital offers to drive guest frequency and retention. The Strategist plays a key role in ensuring our offer roadmap milestones are met and day-to-day will be responsible for offer set up, offer ideation, testing, and execution within our marketing automation tools. This is a fantastic opportunity to gain valuable skills in offer management and campaign execution. This is a highly collaborative role working cross-functionally with marketing, IT, and ops teams and will play an instrumental part in the execution of Shake Shack’s offer management strategy.

Offer Optimization

Job Responsibilities and Duties

• Assist in developing and implementing digital offer strategies across various owned and paid channels.
• Set up, test, and manage offer campaigns within our offer management and marketing automation platforms
• Conduct A/B testing to optimize offer performance.
  

Analytics And Campaign Reporting

• Analyze offer campaign data and provide detailed redemption reporting and insights to refine future strategies.
• Deliver weekly offer performance reports to key stakeholders
• Create, maintain, and mature an offer management tracking plan
  

Lifecycle Strategy

• Oversee a formal intake process for new requests & work
• Strategize with cross-functional partners to support offer needs for paid media and regional marketing
• Stay up to date on digital marketing trends and best practices.
  

Knowledge, Skills, Abilities

• Data analysis and data visualization experience preferred
• Experience with marketing automation, orchestration and offer tools a plus
• Excellent communicator with internal and external partners at all levels of an organization
• Strong analytical, problem-solving and organizational skills
• Excellent written and verbal communication skills
  

Education Requirements

Requirements – Education, Experience, Physical, and Competencies

Bachelor’s Degree or equivalent work experience

Work Experience

1-3 years

Related Experience

• Proficiency in Microsoft Office suite including Excel
• Familiarity with CDPs (Customer Data Platforms) and marketing automation platforms preferred
• Familiarity with offer management tools preferred
  

Competencies

Self-Development & Growth

Interpersonal Skills & Empathy

Effective Communication

Knowing the Business

Organization & Delegation

Driving & Delivering Results

Pay Range – $69,215.00 – $88,265.00

About Us

Beginning as a hot dog cart in New York City’s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. A permanent stand was eventually built…and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we “Stand for Something Good.”

We are expanding across the U.S. and around the world! Join our #ShackFam

Shake Shack is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion, creed, age (over 40), disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.

Our company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable laws