Content Marketing Manager

Job Description

About the job

Who We Are

The Stensul Marketing Creation Platform™ reduces marketing asset creation time by up to 90% to help teams focus on improving campaign performance. With Stensul, teams launch campaigns faster by streamlining the collaboration process and simplifying creation for all marketers so they can create marketing assets that drive results. Stensul integrates with all leading ESPs/MAPs, including Marketo, Oracle Eloqua, Adobe Campaign, and Salesforce Marketing Cloud, as well as project management platforms, image libraries, live content, link tracking, and messaging platforms. Top brands that trust Stensul to solve their most demanding email problems include AAA, BMW, Cisco, Demandbase, Equifax, Flywire, Greenhouse, Morgan Stanley, and Yahoo. Stensul was named Deloitte Fast 500 three years in a row and backed by top-tier venture capital firms.

What You’ll Do

Stensul seeks an innovative and strategic Content Marketing Manager to join our marketing team. In this role, you will develop and execute a comprehensive content strategy that drives brand awareness, engagement, and lead generation. You will create and manage high-quality content that resonates with our target audience and supports our overall marketing goals.

Specific responsibilities:

• Develop and implement a content marketing strategy that aligns with Stensul’s business objectives, messaging pillars, and audience interest.
• Create compelling and valuable content across various formats, including blog posts, whitepapers, case studies, eBooks, infographics, videos, presentations, webinars, and social media posts.
• Manage the content calendar to ensure a consistent and timely delivery of content that supports marketing campaigns and initiatives.
• Collaborate with the marketing, sales, and product teams to identify content needs and opportunities.
• Optimize content for SEO to improve organic search rankings and drive website traffic.
• Utilize analytics tools to measure content performance and provide insights and recommendations for continuous improvement.
• Manage external content creators, including freelancers and agencies, to supplement in-house capabilities.
• Ensure all content adheres to brand guidelines and maintains high quality and consistency.
• Stay up-to-date with industry trends and best practices in content marketing and incorporate them into Stensul’s content strategy.
• Drive engagement and interaction with our target audience through various content distribution channels.

Who you are:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 5+ years of experience in content marketing, content creation, or a related role.
• Proven track record of developing and executing successful content marketing strategies.
• Excellent writing, editing, and storytelling skills, with the ability to create content that resonates with a B2B audience of marketers at enterprise organizations.
• Strong understanding of SEO best practices and experience with SEO tools.
• Proficiency in content management systems (CMS) and marketing automation platforms.
• Experience with analytics tools to measure and analyze content performance.
• Ability to work collaboratively across departments and manage multiple projects simultaneously.
• Strong project management and organizational skills.
• Experience in the SaaS or technology sector is a plus.

What We Offer

• A competitive compensation package that includes equity
• Excellent medical, dental, and vision coverage for you and your dependents
• Weekly catered lunches and a fully stocked kitchen with snacks and beverages
• Extra goodies like team breakfasts, monthly team outings, etc.
• 401(k), life insurance, commuter benefits, and parental leave plans
• Flexible time off policy to balance your work and life in the way that suits you best
• Collaborative, transparent, and fun-loving office culture
• We are a growing company, so as we grow, YOU will grow!