Senior Manager, Digital Engagement and DTC – Shelton, CT
Job Description
About the job
Senior Manager, Digital Engagement and DTC
Location: Shelton, CT
Place of Work: Hybrid
Do you possess that unique combination of strategic leadership, data-driven decision-making, and hands-on execution? If this sounds like you, we need you! We’re hiring Senior Manager, Digital Engagement and Direct to Consumer (DTC) to play a pivotal role in driving the growth and success of our (DTC) channels and leveraging digital Owned and Operated (O&O) channels that drive Omni-channel engagement. You’ll leverage DTC channels to leverage consumer insights. Are you ready for something new and exciting?
At dsm-firmenich, being a force for good is not optional. Diversity, Equity & Inclusion is a shared responsibility woven into our daily work, benefiting to our People, Customers & Communities and driving business value. Equal access to opportunities is a given, belonging is a shared feeling, authenticity is celebrated
Your Key Responsibilities
Develop and execute the DTC Marketing Strategy: Lead the development and execution of a comprehensive direct-to-consumer marketing strategy aligned with overall business goals and objectives. Define clear KPIs and targets for customer acquisition, conversion, retention, and revenue growth.
Leverage digital channels to drive strategic insights: Identify opportunities to execute A/B test across digital channels, measure results, and provide scalable insights and recommendations that impact cross-functional sales and marketing channels.
Campaign integration and execution: In collaboration with North American Brand team and agency partners, integrate DTC and O&O into appropriate marketing campaigns across various channels and touchpoints.
Marketing technology and tools: Evaluate and leverage marketing technology platforms, tools, and automation solutions to streamline processes, enhance campaign performance, and drive operational efficiency. Stay updated on emerging trends and innovations in marketing technology.
Analytics and reporting: Establish robust measurement frameworks and analytics capabilities to track key marketing metrics, performance indicators, and attribution models. Provide regular reporting and insights to senior leadership, highlighting successes, areas for improvement, and actionable recommendations.
Team leadership and development: Build and mentor a high-performing team of DTC and digital content professionals, fostering a culture of collaboration, innovation, and continuous learning. Set clear goals, provide ongoing feedback, and support professional development opportunities for team members.
This position is eligible for the dsm-firmenich Hybrid Working model, spending 2-3 days per week in the Shelton, CT office and the balance of the week in a home office. Other locations in the US in the eastern and central time zones may be considered.
We bring
Recognition and celebration of your efforts and accomplishments.
Opportunities for growth and advancement for those who embrace innovation and take initiative.
Collaboration with experts in health, nutrition, and beauty to drive progress.
Customer-first approach, working with world-renowned brands to turn ideas into impactful solutions.
Opportunity to build a career making a significant impact on billions of lives, with the freedom to shape your own path.
Supportive environment where individuals are empowered to progress and contribute to meaningful change.
You bring
Minimum 6 years of experience in digital sales/marketing, and/or direct-to-consumer channel ownership with a proven track record of driving growth and revenue within DTC and brick and mortar partners required
Minimum 3 years of experience managing others directly, with the ability to inspire and motivate cross-functional teams
Experience with managing email, SMS, SEO, and organic social media channels, either directly or with agency support. Experience with Shopify and WordPress strongly preferred
P&L ownership, strong expertise in managing and optimizing performance marketing channels such as paid search, paid social, display advertising, social commerce, and email marketing
Deep understanding of marketing technology platforms, analytics tools, and attribution models with proficiency in data analysis, segmentation, and campaign optimization
Bachelor’s degree required; MBA preferred
Our recruitment process
Interested in this position? Please apply online by uploading your resume in English via our career portal by August 31, 2024.
About Dsm-firmenich
As innovators in nutrition, health, and beauty, dsm-firmenich reinvents, manufactures, and combines vital nutrients, flavors, and fragrances for the world’s growing population to thrive. With our comprehensive range of solutions, with natural and renewable ingredients and renowned science and technology capabilities, we work to create what is essential for life, desirable for consumers, and more sustainable for the planet. dsm-firmenich is a Swiss-Dutch company, listed on the Euronext Amsterdam, with operations in almost 60 countries and revenues of more than €12 billion. With a diverse, worldwide team of nearly 30,000 employees, we bring progress to life™ every day, everywhere, for billions of people.
www.dsm-firmenich.com
dsm-firmenich is fully dedicated to inclusion because when people feel engaged and empowered, their creativity and innovation drives unprecedented progress. We aim to build a workplace where opportunity really is equal, so everyone can thrive. We do not discriminate: there’s a place for everyone with us.
dsm-firmenich is an Equal Opportunity and Affirmative Action Employer. Our people are as diverse as our customers. For us that includes a commitment to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant’s race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.
We are committed to providing reasonable support for disabled applicants in our recruiting process.
Agency Note
Please note this is a direct search led by dsm-firmenich. We only accept applications from candidates, not from agencies nor subject to agency’s fees, percentages or similar.
