Product Marketer

Job Description

About the job
Lago is the open-source platform that helps engineers build better monetization systems. We enable software teams to build customizable and scalable usage metering, subscription management, billing, invoicing, and payment systems.

Lago is the leader of our category on Github (5k+ stars), won « Product of the month » on ProductHunt, and is used by leading companies such as Mistral, Together, Groq, Swan, Juni.

Lago’s founding team previously built and scaled the home-grown monetization system of fintech unicorn Qonto from pre-launch to series D.

We’re a lean, ambitious team of 22 today. The business team is still small and led by our CEO Anh-Tho, who used to be the VP Growth at a $5B fintech company, loves hacking hacker news at Lago, and enjoys spending her Sundays writing content.

Product Marketing is serious business at Lago, and a pivotal part of our go-to-market strategy. Working alongside Anh-Tho, you’ll be at the forefront and have a direct influence on the next step of our growth.

Your role includes

You’ll be in charge of defining, prioritizing, and executing our content production and distribution strategy – Creating and implementing transparent marketing strategies targeting product leaders and engineers – Defining product positioning, value propositions, personas and ICPs for all teams – Creating all marketing and sales enablement assets, incl. case studies and competitor comparisons – Collaborating closely with Engineering and Product teams to shape roadmap and facilitate growth

Must-haves

3+ years in content marketing and/or product marketing, where you were accountable for content distribution KPIs – You’re laser focused on who you’re writing for, the business impact it can bring, and on getting your content in front of the largest and most relevant audience. – Experience working to create educational content for a B2B technical product, with a sales cycle spanning from 3 to 12 months, for (i) internal users (sales enablement material) or (ii) an external audience. For instance: Data Observability tools, Database companies, Infrastructure or API products; ; rather than HRtech (e.g., payroll, ATS), prosumer banking (e.g., BNPL, SMB banking), tech adjacent products such as consulting or educational programs) – Early stage experience and appetite: love the challenge of organizing chaos and the sense of urgency the early stage phase – Based in San Francisco and willing to come into the office a few days per week

Learn more how we think and work

Open-source does not win by being cheaper

Post-mortem of our 1st YC startup: a Reverse ETL

How soon should you have a design system?

How we ship fast: our framework

Our Values

Ambition: we aim big, because otherwise, where is the fun?

Progress: we care more about the grit, the steep learning curve, the resilience and creativity muscles, than the current status or where you come from.

Humble confidence: we know our strengths and always strive for excellence, but we also know there’s so much we don’t know yet

Pay it forward: we’ve all started somewhere, people gave us a hand when we needed one, we don’t forget this, and reinforce this positive cycle

Not taking ourselves too seriously: we are ambitious, restless learners and hustlers, but at the end of the day, our health (physical and mental), and our loved ones are what matter the most.