Product Marketing- Financial Services

Job Description

About the job

At eBay, we’re more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We’re in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About The Role

eBay is seeking a dedicated and dynamic product marketer for Financial Services & eCommerce to drive inbound product marketing and outbound go to market strategy to optimize buyer and seller success post a sales transaction on eBay. This will be through new and existing payments and financial services, improvements to how, where and what we message to each cohort, and by improving the buyer and seller ecommerce value proposition.

This is a unique opportunity to become an integral part of the eBay marketing team working with the Financial Services product and commercial teams. This role will partner cross-functionally with product, design, content design, research, marketing, communications, customer service and sales / market teams. To be successful, you are an experienced Product Marketer with expertise in setting up experiments, developing value propositions, positioning, messaging content and developing data-backed proof points. Context in C2C and B2C e-commerce is a benefit.

What You Will Accomplish

• You are responsible for the product value proposition narrative, messaging content, proof point development, and for partnering with product and data teams to set up experiments to measure buyer and seller success on eBay’s ecommerce platform and to develop effective go-to-market strategies
• Influence product roadmaps by synthesizing market, customer and competitive insights, build audience segmentations and opportunity sizing
• Create customer feedback loops during the product and marketing development process to refine the product narrative and value proposition articulation
• Develop product value propositions, narratives, customer messaging, naming and external facing proof points
• Manage the go-to-market strategy and planning for product launches and then lead through channel experts to ensure execution and impact measurement
• Track customer engagement, product adoption, and business success post the loan distribution. Partner with channel experts across in-product content, marketing, PR communications, customer service, in-market teams, and sales channels to generate demand
• Identify internal product market fit tracking metrics; synthesize customer feedback to provide signal amidst the noise across the product life cycle: development, launch, and optimization / expansion. Build up the value proposition demonstrating the voice of the customer to optimize product marketing messaging and to advise on product recommendations
• Define key metrics for success, and track progress against goals for the product launches and in-market growth adoption of existing products or services
  
  

What You Will Bring

• 5+ years of experience in product marketing, with at least 2 years using experiment methodologies and creating go-to-market and marketing execution to generate demand and adoption of new products or services
• Strong track record of developing product and go to market strategies C2C and B2C e-commerce companies; payments and financial services experiences are a plus
• Proven ability to drive innovation, execute projects with excellence
• Success working collaboratively with cross-functional teams, and excellent communication skills
• Strong data analysis skills and experience with customer research techniques
  
  

The pay range for this position at commencement of employment in California, Washington, or New York is expected in the range below.

$106,800 – $162,800

Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employees will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Please see the Talent Privacy Notice for information regarding how eBay handles your personal data collected when you use the eBay Careers website or apply for a job with eBay.

eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at talent@ebay.com. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay’s commitment to ensuring digital accessibility for people with disabilities.

Jobs posted with location as “Remote – United States (Excludes: HI, NM)” excludes residents of Hawaii and New Mexico.

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