Product Marketing Manager

Job Description

About the job

Replicant was founded on the belief that machines are ready to have useful, complex conversations that will transform the way they interact with the world, starting with customer service.

As the leader in Contact Center Automation, Replicant helps companies automate their most common customer service calls while empowering agents to focus on more complex and nuanced customer challenges. Replicant’s AI platform allows consumers to engage in natural conversations across voice, messaging and other digital channels to resolve their customer support issues, without the wait, 24/7. We are now leading the way in using Large Language Models (LLMs) to transform customer service- again.

If you’re excited by AI, ChatGPT, LLMs and want to make an impact with other great technologists and strong go-to-market leaders, then look no further. We’ve grown our team by 3x, increased revenue by 4x, and were named a top enterprise AI company by The Information. We currently serve Fortune 500 customers, run millions of AI calls per month in production, and are increasing our footprint globally.

Replicant is looking for a dynamic Product Marketing Manager to lead our GTM strategy within strategic industries and solutions. In this role, you will collaborate with stakeholders in product, sales, marketing, customer success, and partnerships. Your mission will be to transform our state-of-the-art conversational AI technology into compelling market narratives, equip our sales team with exceptional tools and content, and position Replicant as the leader in conversational AI.

This role will be instrumental in driving the success of our GTM strategy, developing messaging that extends our core positioning for focus industries, use cases, and personas.

This position will report into the Sr. Director of Product Marketing.

What You’ll Do

• Industry and Solution Marketing: Identify key industries and solutions for prioritization. Craft and implement a tailored GTM strategy for these focus areas, including the development of positioning, messaging, and top-of-funnel assets. Equip our sales team with comprehensive materials to master industry-specific and solution-specific dialogues.
• Competitive Intelligence: Lead our competitive intelligence program. Become the authority on Replicant’s competitive environment by conducting thorough market research and overseeing our competitive win/loss analysis program. Synthesize insights into strategic battlecards that aid customer-facing teams in messaging and objection handling.
• Market Research: Lead and refine a market insights program to ensure a robust feedback loop between market demands and our internal product and marketing teams.

What You’ll Bring

• Passion – for our mission, for marketing as a craft, and for your own personal growth.
• Deep empathy for customers, with proven ability to adapt how you communicate to best reach and engage your audience.
• Robust experience in a sales-led GTM motion.
• Excellent verbal and written communication skills.
• Data-driven mindset, with the ability to analyze and interpret performance metrics to make informed decisions.
• The ability to excel in a dynamic, collaborative environment with a low-ego approach.

For all full-time employees, we offer:

🏠 Remote working environment that respects time zone differences

💸 Highly competitive salaries, equity, and for US Employees, a 401(k) plan

🏥 Top of the line healthcare (medical, vision, and dental)

🏋️ Health and Wellness Perk

🖥️ Equipment Stipend

🌴 Flexible vacation policy

✈️ Amazing team trips & offsites where you can find our CEO baking bread for the team

🌺 Replicants are eligible for a 5-week sabbatical after being at the company for 4.5 years