Product Marketing Manager

Job Description

About the job
We’re looking to bring on board a Product Marketing Manager to drive our platform’s growth and positioning. As a key player in our team, you’ll work hand-in-hand with our founders, shaping the future of Toku’s groundbreaking products. Your insights and creativity will directly influence our go-to-market strategies.

Key Responsibilities

Go-to-market strategy:
Spearhead strategic initiatives alongside our founders to propel Toku’s products into the global spotlight.
Product positioning and messaging:
Craft narratives that not only differentiate Toku but also embody the bold vision we have.
Create marketing collateral (decks, datasheets, case studies, blogs, ad copies, etc.) that reflect our brand and positioning to relevant audiences
Market research and competitive analysis:
Stay updated on industry trends and customer needs
Use insights to inform product development and marketing strategies
Content creation and management:
Produce high-quality content for various marketing channels
Manage the content calendar for timely delivery of materials
Performance analysis:
Monitor and analyze marketing campaign performance
Optimize strategies based on data-driven insights

Qualifications

Bachelor’s degree in Marketing, Business, or related field
3-5 years of product marketing experience in SaaS or FinTech
Proven track record in B2B product launches and marketing
Strong skills in creating scalable marketing content
Excellent communication skills and ability to thrive in a fast-paced environment

Compensation & Benefits

Remote-first work culture
Flexible working hours
Competitive salary & benefits
Competitive equity
Apple laptop