Product Marketing Specialist

Job Description

About the job
Devo replaces traditional SIEMs with a real-time security data platform. Its integrated platform serves as the foundation of security operations and includes data-powered SIEM, SOAR, and UEBA. AI and intelligent automation help security teams work faster and smarter so they can make the right decisions in real time.

Headquartered in Boston, Mass., Devo is backed by Insight Partners, Georgian, and Bessemer Venture Partners. Learn more at www.devo.com.

Devo is a privately held, hyper-growth SaaS company, and we are looking for a Product Marketing Specialist who is passionate about cybersecurity, building strong connections with our buyers and partners, and making a positive impact on enterprises and the community.

This Product Marketing Specialist will work with the product team to develop go-to-market strategies for key capabilities of the Devo Security Data Platform. Deliverables include messaging, content, and sales enablement materials, which will resonate with customers and partners and drive sales motions that accelerate wins.

We are looking for someone who will roll up their sleeves and collaboratively work with product management, sales, customers, partners, and demand generation. You should be technical enough to fully understand our innovative technology and be able to translate our differentiation into concise and compelling narratives and content for our customers, and partners. A positive, can-do attitude is a must while also being able to have fun while disrupting the cybersecurity market.

Responsibilities:

Messaging: Develop solution positioning and messaging that uniquely differentiates Devo’s solutions from the competition.
Sales and marketing content development: Bring your writing and analytical prowess to deliver compelling long and short-form content, including white papers, presentations, videos, blog posts, and demos.
Product launches and campaigns: Lead the market launch of new products and releases and manage the cross-functional implementation of the plan. Collaborate with the demand generation team to meet goals and objectives and support them with campaign assets that deliver results.
Communications: Work with sales and marketing communications to broadcast the message to the target market, across the organization, and the industry ecosystem.
Market and competitive intelligence: Be the expert on our buyers, how they buy, and their buying criteria; be the expert on our competition and how to beat them.
Industry leadership: Represent the company at industry events, conferences, trade shows, webinars, and speaking engagements.

Qualifications:

Successful track record working collaboratively with distributed cross-functional teams
Forward-thinker, adept at interpreting data analyses and drawing marketing implications from research and customer insight
Ability to distill complex technical concepts into clear, compelling stories
Proven showcase of authored content and ability to speak confidently to different audiences
Strong business understanding and ability to prioritize and make trade-offs based on impact
Must be a self-starter who truly enjoys working in a fast-paced software start-up environment

Background:

5+ years of relevant work experience in product marketing, product management, or equivalent experience
Security industry experience, preferably marketing SIEM, SOAR, UEBA, and/or EDR to both technical and non-technical personas
Bachelor’s degree required

Travel:

Occasional overnight travel

Why work at Devo?

Be part of an international company with a strong team culture that celebrates success. Share our core values: Be bold – Be Inventive – Be humble – Be an ally.
Work in an environment that will challenge you and enable you to grow as a professional with training and professional development to help you reach your goals.
Comprehensive Benefits including Healthcare 401K, Employee Stock Option plan, Employee referral program, and so much more!