Associate, Digital Marketing
Job Description
About the job
KHAITE is a women’s ready-to-wear collection that reimagines classic American sportswear for the twenty-first century. Designed to be cherished, each piece proposes a fresh balance of opposing elements- past and future, masculine and feminine, strength and softness, structure and fluidity, strength and softness, structure and fluidity- while embodying a signature sensuality and ease.
Founded in 2016 by creative director Catherine Holstein, New York-based KHAITE evolves with each new season, building upon a foundation of robust yet polished items distinguished by exceptional materials and subtle yet striking details. The collection (pronounced “Kate”) takes its name from the Greek word meaning “long, flowing hair”.
We are looking for an Associate, Digital Marketing to join the KHAITE team. This role will report to the Director, Digital Marketing and will be based out of the NYC HQ offices. This role will support all owned digital marketing, paid digital media, affiliate marketing, and digital campaigns/content on Khaite.com. They will work closely with cross-functional teams to create a top, luxury experience for the KHAITE customer.
ESSENTIAL DUTIES & RESPONSIBILITIES
Assist with the day-to-day execution and measurement of Paid Media and Retention Marketing initiatives, as well as supporting Khaite.com content planning, strategy and execution.
Support the Digital team in the development, planning and implementation of digital marketing and campaign strategy across all customer touchpoints, inclusive of acquisition / retention initiatives and site experience.
Assist in deploying successful digital marketing campaigns across all channels including but not limited to (paid search, paid social, SEO, email, affiliate marketing, and SMS).
Continuously support KHAITE’s digital growth goals by keeping an eye on opportunities with new tools, business partners, outlets, and trends.
Help align owned digital marketing, paid media and audience targeting plans with the objectives of internal partners to develop efficient and cohesive paid strategy and messaging.
Paid Digital Media & Owned Digital Marketing
Collaborate with Marketing teams on creation of paid media concepts and content.
Work with internal teams and external partners to brief, review and approve and traffic assets for all paid media and digital marketing initiatives.
Assist with strategy and execution of KHAITE’s email and SMS programs and channels from development to deployment, with the goal of increasing customer engagement and lifetime value.
Manage seasonal email/SMS calendar.
Support all digital marketing reporting and analyses.
Site Content & Campaigns
Coordinate 360 site strategy docs and assist with website campaign, content and launch updates in support of our E-commerce team.
Support in the creation of campaign calendars /roadmaps, related strategy documents and reporting.
Assist with briefing tickets and QA/UAT of site content and campaign initiatives.
SKILLS & REQUIREMENTS
Interpersonal Skills:
Excellent verbal and written communication skills and ability to speak with all levels within the business.
Self- starter, ability to lead and manage projects independently.
Knowledge and interest in fashion & apparel.
Strong organizational skills.
Comfort and adaptability to work individually, as well as in team settings.
Comfort with working in a fast-paced environment.
Education/Experience:
Proven previous experience in retail/ DTC business, luxury experience preferred.
2-3 years’ experience directly working in Digital Marketing / Ecommerce.
Knowledgeable and comfortable with CRM systems and tools- proficiency in Klayvio and Attentive preferable.
Understanding/exposure to Meta Google paid media platforms.
Expertise in Google Analytics and media platform reporting.
E-commerce platform exposure/experience; Shopify preferred.
Highly proficient in Microsoft Excel and Google suites.
Please note: This job description does not list all the duties of the job. Employees may be asked by management to perform other duties. The employer has the right to revise this job description at any time.
The salary range is $65,000-80,000. The rate of pay offered will be dependent upon the candidates’ relevant skills and experience. Other benefits include a company bonus plan, employee discounts, medical, dental, vision, a 401k plan and other ancillary benefits.
KHAITE is an equal opportunity employer. We want to offer an inclusive environment of mutual respect where we welcome diversity and all our employees feel included, developed, and heard. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. KHAITE recruits and recognizes all types of talent and singularities.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9.
