Product Marketing Manager

Job Description

About the job
At Kpler, we are dedicated to helping our clients navigate complex markets with ease. By simplifying global trade information and providing valuable insights, we empower organisations to make informed decisions in commodities, energy, and maritime sectors.

Since our founding in 2014, we have focused on delivering top-tier intelligence through user-friendly platforms. Our team of over 500 experts from 35+ countries works tirelessly to transform intricate data into actionable strategies, ensuring our clients stay ahead in a dynamic market landscape. Join us to leverage cutting-edge innovation for impactful results and experience unparalleled support on your journey to success.

Role Overview

Kpler is seeking an experienced Product Marketing Manager to join our dynamic marketing team. The ideal candidate will be responsible for driving the go-to-market strategy for our suite of products and has commodity market experience. You will work closely with our product, sales, and marketing teams to articulate product value propositions and craft compelling messaging that resonates with our target markets.

Responsibilities

Develop and implement comprehensive product marketing strategies to drive adoption and retention of Kpler products.
Craft compelling messaging and positioning that differentiates our products in the market.
Collaborate with product management to gain deep product expertise and insight into our customers’ needs and experiences.
Create sales enablement materials and training to ensure our sales team is equipped to sell effectively.
Conduct competitive analysis to inform strategic decisions and product positioning.
Plan and execute product launches, working cross-functionally to ensure a cohesive and effective market entry.
Measure and report on the effectiveness of product marketing initiatives and adjust strategies as needed.
Work with the marketing team to develop content such as case studies, videos, website copy, and blog posts.
Engage with customers to gather testimonials and case examples to showcase the value of our products.
Manage cross-functional projects with multiple stakeholders to deliver on product marketing objectives.

Qualifications

Bachelor’s degree.
Fluency in English.
3+ years of commodity market or adjacent experience.
3+ years of product marketing experience, preferably in a SaaS or technology-focused company.
Proven track record of creating and delivering successful product marketing strategies.
Excellent written and verbal communication skills, with the ability to convey complex ideas simply.
Strong analytical skills and a passion for turning data into actionable insights.
Ability to work independently in a fast-paced and rapidly changing environment.

We are a dynamic company dedicated to nurturing connections and innovating solutions to tackle market challenges head-on. If you thrive on customer satisfaction and turning ideas into reality, then you’ve found your ideal destination. Are you ready to embark on this exciting journey with us?

We make things happen

We act decisively and with purpose, going the extra mile.

We build
together

We foster relationships and develop creative solutions to address market challenges.

We are here to help

We are accessible and supportive to colleagues and clients with a friendly approach.

Our People Pledge

Don’t meet every single requirement? Research shows that women and people of color are less likely than others to apply if they feel like they don’t match 100% of the job requirements. Don’t let the confidence gap stand in your way, we’d love to hear from you! We understand that experience comes in many different forms and are dedicated to adding new perspectives to the team.

Kpler is committed to providing a fair, inclusive and diverse work-environment. We believe that different perspectives lead to better ideas, and better ideas allow us to better understand the needs and interests of our diverse, global community. We welcome people of different backgrounds, experiences, abilities and perspectives and are an equal opportunity employer.

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