Product Marketing Manager
Job Description
About the job
Innovative Systems/FinScan®, a worldwide leader of hi-tech data management and AML compliance solutions is looking for a high achieving results-oriented B2B Product Marketing Manager who wants to be with an organization where they can make a REAL IMPACT! Innovative provides just the right mix of opportunity.
What’s the challenge?
Do you thrive on making real business impacts – combining product marketing with go-to-market tactics to drive growth? At Innovative, you’ll apply exemplary research skills to analyze and understand the competitive landscape. You’ll then develop insights to craft product positioning and marketing strategies to broaden our competitive advantage and drive revenue growth and our target market presence.
You happen to be a consummate storyteller, deftly weaving the elements of our value prop into clear, compelling product positioning and messaging that resonates with customers. These types of product marketing experiences and successes – ideally within enterprise B2B software organizations in financial services, AML, risk, compliance, fintech or related industries, will help position you to meet these challenges and achieve success!
How will I make an impact?
You will blend your deep analytic skills and understanding of relevant technologies that leverage Data Analytics, Machine Learning, and Regulatory Frameworks to detect and prevent Financial Crime and to create Strategic Marketing Programs that accelerate Revenue Growth. Day-to-day this includes:
Market Research
Perform competitive and market research to help prepare industry and competitor battle cards and advise company leadership (particularly Sales) on optimal ways to prepare and address trends and competitive situations and trends
Conduct extensive analysis of external/ regulatory environment and fines to identify useful insights of how our products serve the market and customer needs
Maintaining in-depth understanding of our customer segments and buyer personas to effectively communicate value propositions and differentiators
Utilize your research and understanding of the competitive environment to advise product management and engineering about desired / needed new features, functions, and overall product roadmap
Data Analysis
Perform ongoing revenue analysis to identify trends to optimize our go-to-market strategies
Analyze and determine the reasons that deals are won and lost; develop recommendations for improvements
Go-to-market Strategies and Tactics
Interact with analysts, clients, and internal stakeholders to research and validate [target messaging and positioning including Sales talk-tracks, customer presentations, case studies, and other collateral for new and existing products
Debrief regularly with Sales and Account Management to understand client needs, getting feedback on the effectiveness of our messaging, and continuously identifying how to improve our messaging
Coordinate with Marketing Communications and Demand Generation teams on ideas for stimulating the market and generating demand that drives business and revenue
Translate the benefits of our product features into Unique Selling Points (USP) in collaboration with other departments including sales, marketing and account management
Work closely with Product Management, Engineering, Sales, and Marketing to orchestrate launches of new products and features into the market
Support Sales with new business development activities which could include, but not be limited to analysis of prospect’s industry trends, identification of quality leads and target accounts, and tasks related to RFP’s.
What do I need to have to make an impact?
Having at least 1 To 3 Years Product Marketing or Product Marketing Management experience within small to midsized B2B software technology companies will give you the right foundational skills. You’ll also have:
Data-driven mindset with strong analytical skill and experience in conducting market research and deriving useful insights from your analysis of both quantitative and qualitative data
Takes a process-oriented approach to execution and measuring success
Proven track record of quickly understanding new markets, industries, products and customer audiences
Ability to create tangible marketing deliverables
High adaptability, strong sense of ownership, and eager curiosity in navigating a rapidly changing environment
Excellent communication and presentation skills, both verbal and written with strength in crafting and articulating compelling stories for B2B technology products
Ability to collaborate inclusively and cross-functionally and work well with diverse perspectives and multiple stakeholders to drive company success
Good working knowledge of MS Office, including Excel, PowerPoint, Word, and other related productivity tools.
Bachelor’s degree or equivalent experience
It’s a plus if you bring
Experience within the financial service such as AML, risk / compliance, KYC, FinTech or RegTech space
An MBA with a concentration in Marketing or Business Strategy
What’s in it for you?
Consistently voted a Top Workplace, Innovative is thought and motion – listening to the ideas of our teams and our customers and acting to continually evolve our culture and our solutions.
We provide excellent benefits in support of your health, career, and financial well-being including generous time-off, tuition reimbursement, volunteer service time-off, charitable gift-matching, profit-sharing, and a 401K match.
Our teams are diverse, multi-cultural, and welcoming! You will find friends and mentors among local teammates and from those based at our offices abroad. You’ll always have someone to help you or to hang out with!
About Us
Innovative is one of the world’s most trusted providers of best-of-breed data quality and compliance solutions. Since 1968, we have been known for providing solutions that are fast, accurate, and scalable. FinScan, one of our most recognized products, is used by our clients in over 60 countries to identify potential money laundering (AML) and terrorist financing threats – helping to keep us all – a bit safer.
Innovative’s world headquarters is in Pittsburgh, Pennsylvania. Our regional offices are in London, UK; Mexico City, Mexico; Dubai, UAE and São Paulo, Brazil.
Innovative is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.
Innovative does not accept unsolicited resumes.
