Product Marketing Manager
Job Description
About the job
About Us
Scorpion is the leading provider of technology and services helping local businesses thrive. We do this by helping customers understand local market dynamics, make the most of their marketing, and deliver experiences their customers will love. We offer tools to know what’s going on with marketing, competitors, and customers. We offer a unique blend of AI support and teams of real human people with local expertise committed to customer success. At Scorpion, we are ready to do whatever it takes to help our clients reach their goals. Our technology and personalized tools bring everything together to help local businesses easily understand their unique business, market, and customer needs. We put SEO, Reviews, Advertising, Email Marketing, Chat and Messaging, Social Media, Website, Lead Management, Appointment Scheduling, and more to work for local businesses. We’re a technology-led service with a human touch.
About The Role
Scorpion is seeking a highly skilled and motivated Vertical Solution Product Marketing Manager to join our dynamic product marketing team. As a key player, you will collaborate closely with our corporate marketing, sales, product, and customer success teams to shape and execute the go-to-market strategy for our home services sub-verticals. You will leverage your expertise in the target vertical to craft solutions-focused messaging, integrated campaigns, sales and marketing collateral, and more. Your deep understanding of your vertical will enable you to develop and execute impactful marketing strategies aimed at driving widespread adoption and contributing directly to revenue growth and customer acquisition.
What your success will look like
Develop Vertical Subject Matter Expertise: Cultivate an in-depth understanding of your specific home services sub-vertical, including market dynamics, key trends, regulatory environment, and competitive landscape.
Conduct Market Research & Analysis: Perform comprehensive research to identify the needs, pain points, decision-making processes, and buying behaviors of key personas within the vertical.
Identify Customer Segmentation: Segment the target audience within the vertical to tailor marketing efforts effectively.
Define Product Sub-Positioning & Messaging: Establish and refine product positioning, messaging, and value propositions that resonate with the vertical’s target audience.
Develop and Execute Go-To-Market Strategy: Create and implement comprehensive go-to-market strategies, alongside our core PMMs, ensuring alignment with cross-functional teams and key stakeholders.
Create Content Development: Produce a library of industry-specific content, including whitepapers, case studies, blog posts, webinars, and infographics.
Support Sales Enablement: Equip the sales team with the knowledge and tools needed to effectively sell to the vertical, including sales collateral, training materials, and pitch decks.
Develop Customer Engagement & Advocacy Programs: Initiate programs to ensure the success and satisfaction of customers within the vertical, fostering advocacy and referrals.
Track and Report Performance: Define key performance indicators (KPIs) and monitor metrics to assess the effectiveness of marketing initiatives and inform ongoing optimization efforts.
Plan and Participate in Events: Organize and participate in industry conferences, trade shows, and webinars to increase visibility and network with potential customers.
Develop Thought Leadership & Industry Presence: Create thought leadership pieces that address industry trends, challenges, and future outlooks, positioning your company as an expert in the vertical.
Gather Customer Insights & Feedback: Establish feedback loops with the sales team and customers to continuously gather insights and refine messaging and strategies.
Analyze Competitive Intelligence: Evaluate competitors’ offerings, strengths, weaknesses, and market positioning within the vertical.
Form and support Vertical Partnerships: Support our strategic partnerships with industry associations, influencers, and complementary technology providers, including integrations.
Who You Are And What You Bring
Bachelor’s Degree: Bachelor’s degree in Marketing, Business, or a related field.
Experience: 3+ years of experience as a Product Marketer, in B2B product/service marketing.
Certifications: Pragmatic Marketing or PMA Certified – Preferred.
Target Audience Experience: Experience marketing to the SMB audience.
Strong Storyteller: Exceptional writing skills with the ability to craft compelling narratives that resonate with the target audience.
In-depth knowledge of the Target Vertical: Extensive experience and understanding of the specific home services sub-vertical.
Market Research & Client Segmentation: Proven ability to conduct detailed market research and segment clients effectively.
Analytical Skills & Proficiency in Data Analysis: Strong data analysis skills with proficiency in analyzing marketing metrics, conducting ROI analysis, and tracking key performance indicators (KPIs). Ability to derive actionable insights from performance metrics.
Value Proposition Development: Expertise in developing clear and compelling value propositions and messaging strategies.
Strategic Marketing Planning: Experience in developing and executing strategic marketing plans.
Customer Advocacy & Relationship Management: Proven success in developing customer advocacy programs and managing relationships.
High-Growth Company Experience: Experience within a high-growth digital marketing company is a plus.
Self-Starter: Must be a self-starter who can build a good rapport with internal stakeholders and peers.
Adaptability: Willingness to adjust to changing priorities and adapt to new products or new projects quickly.
Cross-Functional Collaboration: Demonstrated ability to work effectively in cross-functional teams, collaborating with product management, sales, and marketing teams.
Leadership Skills: Strong leadership skills to influence stakeholders, drive alignment, and lead product launches.
Our Scorpion Values
Winning Mindset: When our clients win, we win.
Genuine Care: We only succeed when we are truly invested in our clients and each other.
Unmatched Results: We deliver more than expected–and then some–driving the best results and impacting lives.
Constant Improvement: We believe there is always a better way. We learn we ask “What if?” we build and then do it again.
Unbeatable Teamwork: We come from different backgrounds but have the same vision. We only get there by doing it together, as a team.
Our Benefits
We invest in our employees by offering them diverse benefits from best-in-class carriers. These benefits provide enough choice and flexibility to keep our employees and their families healthy and happy—today and tomorrow.
100% employer-paid medical, dental, and vision insurance
Flexible paid time off, so you can rest, relax, and recharge away from work
Employee equity program
Paid parental leave
Paid cell phone and service
Remote office allowance
Professional development and development courses
Regular manager check-ins to drive performance and career growth through Lattice
Compensation
We acknowledge that states have passed legislation promoting pay transparency. As a national employer, Scorpion has made the decision to post our expected pay rate or pay range (as applicable) in all our job postings, regardless of geographic location.
The base salary range is $100,000 (entry-level) – $120,000 (highly experienced), exclusive of fringe benefits. If you are hired at Scorpion, your final base salary compensation will be determined based on factors such as geographic location, skills, education, and/or experience. Additionally, we believe in the importance of pay equity and consider the internal equity of our current team members as a part of any final offer. Please keep in mind that the range mentioned above is the total salary range for the role. Hiring at the maximum of the range would not be typical in order to allow for future & continued salary growth. The compensation package may also include incentive compensation opportunities in the form of discretionary bonuses or commissions.
The compensation package may also include incentive compensation opportunities in the form of discretionary bonuses or commissions.
Scorpion is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, or physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion.
Reasonable Accommodations
