Product Marketing Manager
Job Description
About the job
CoderPad’s mission is to create a more inclusive and strong tech community.
How? By improving the technical interviewing experience with tools that allow for standardization and consistency, while reducing bias and increasing equality of opportunity.
What will the Product Marketing Manager at CoderPad do?
As CoderPad’s Product Marketing Manager, you will deliver messaging and positioning that compels buyers and reflects CoderPad’s value proposition. You’ll collaborate with cross-functional team members on product adoption through product launch & campaign strategy, and partner with our sales teams to grow pipeline. This role reports to the VP of Global Marketing and works with a team based mostly on the U.S. east coast and EMEA, and will be expected to have overlapping hours. (Strong preference for candidates working in ET or GMT time zones.)
Key Responsibilities: The following breakdown should provide more visibility into the expectations for the role and corresponding experiences we’re seeking. That said, if you’re a strong writer and more tech sales-oriented with less experience in the marketing areas, let us know – the manager is happy to coach!
MESSAGING, CONTENT & WEBSITE [35%]
Create product, feature, and solution messaging documents, external and internal presentation materials, webinar materials, and whitepapers that articulate CoderPad’s value proposition
Own the product focused components of website content – solution pages, product pages, etc.; prioritizing improvements and developing pages in collaboration with PMs and Campaign Managers
Validate messaging through messaging testing and customer feedback sessions
Create compelling customer and candidate stories through case studies and video testimonials
GTM TEAM ENABLEMENT [35%]
Support Sales and Customer Success with market expertise, competitive positioning, battlecards, and ongoing training to communicate the value of CoderPad’s solutions
Partner with the broader marketing organization to develop integrated campaigns that grow pipeline and increase product adoptions, while delivering materials for AEs, to ensure campaign effectiveness
Deep understanding of the sales funnel, identify gaps, and create materials & trainings to close the gaps
Develop custom ROI decks or other material to aid with deal support
PRODUCT LAUNCH [30%]
Working with internal stakeholders to ensure readiness for new products, pricing, and offer launches
Ensure we are launch ready for features – based upon on internal launch tier definitions
Create materials to support the launch (beamer posts, blog posts, demo videos, training guides, etc.)
Own the monthly product newsletter and quarterly product webinar
What You Bring to the Table:
3+ years of Product Marketing experience at a B2B SaaS company or 2 years product marketing with at least 1+ year of experience as an SDR or AE
A structured approach to gathering customer and market insights, packaging them for go-to-market success, and aligning cross-functional teams around them
Experience developing internal and external facing marketing and sales materials, driving enablement for Sales teams as demonstrated through 5+ campaign examples
Excellent written communication skills – you’re a creative storyteller with experience crafting marketing materials and sales narratives that focus on solution-oriented or value-based messaging
Self-starter who is innately curious and can work with ambiguous direction and proactively partner with other CoderPals to deliver great work that drives opportunities
Bonus: enterprise sales experience at a technical SaaS company
Company Overview
CoderPad is on a mission to fix the technical interview process. We serve over 3,800 customers and have hosted more than 4 million technical interviews in 90+ programming languages since our launch in 2013.
Through its simplicity, speed and accuracy, CoderPad has become a leading interview platform for hiring teams that need a reliable solution to better evaluate technical candidates – and more fairly! It works like an IDE to emulate real-world scenarios and is easily personalized to specific team needs, ensuring a positive experience for both candidate and interviewer alike. That’s why top companies around the world, like Spotify, LinkedIn, and Lyft rely on CoderPad to help them prioritize quality talent and scale their hiring efforts.
Benefits for You
We are a geographically distributed company. We entrust every team member – personally and professionally. If you enjoy working with a diverse group that truly values team collaboration, we are interested in hearing from you.
While these benefits are specific for full-time US-based employees, qualified candidates from other countries may be considered at CoderPad. All of the benefits below may not apply depending on an employee’s country of residence and employment type, though appropriate compensation and benefits will still be offered.
Meaningful work with high impact for a well-loved product
Competitive, market-rate salaries
Stock options with a 4-year vesting schedule
Medical, dental, and vision insurance (100% covered for employees; 90% for dependents)
Flexible Spending Account (FSA)
401K with profit sharing
Unlimited paid time off with an expectation of taking 3 weeks annually in addition to 19 company holidays
Remote-friendly environment with monthly WFH stipend
Parental leave (primary: 16 weeks; secondary: 12 weeks)
Short- and long-term disability and life insurance coverage
Choice of laptop computer
Internal mobility and growth opportunities
And more…
CoderPad is committed to hiring the best talent. To work at CoderPad, employees must have the permanent and unrestricted right to work in their country of residence without needing present or future sponsorship from the company. If you meet this requirement, all applicants will be considered for employment regardless of race, color, national origin, religion, age, gender identity, sexual orientation, or veteran or disability status. Our goal is to be a diverse team that represents a variety of backgrounds and perspectives and a culture where everyone feels included.
Research has shown that women and people of color are less likely than others to apply for a role if they do not meet 100% of the qualifications. Please know that we would still love to hear from you even if you feel you only are a 75% match. We promote a diverse and inclusive culture at CoderPad.
Job level and actual salary will be determined based on objective factors including, but not limited to, individual qualifications and experiences assessed during the interview process, market data, and specific work location. The listed range is a guideline, where the top end is the max budget. CoderPad also offers equity.
