Product Marketing Manager

Job Description

About the job
Please Note: This is a Utah-based hybrid position which will require some regular in-office days each week.

Essential Job Duties

As a Product Marketing Manager at BambooHR, you will be responsible for planning and executing key GTM initiatives to drive business growth. You will use your knowledge of product benefits and market fit to clearly articulate our value proposition to the market. We have an exceptional product with a focused mission and we want everyone to know about them! As a member of our phenomenal Product Marketing Team, you will be asked to understand the product feature set and competitive positioning as you develop innovative and compelling deliverables such as messaging, sales collateral, launch materials, and marketing content.

You will:
Drive comprehensive go-to-market strategies that tie to business objectives and lead to business growth
Conduct market and competitor analysis to uncover market potential and unique messaging opportunities
Define and refine our product’s messaging and positioning to drive awareness and demand for our products
Work collaboratively with Sales, Product Management, Marketing Communications, Demand Generation, and other teams to drive growth and customer success
Develop powerful and persuasive sales pitches and compelling assets that showcase our leading HR software products
Generate internal momentum with the launch of new products/offerings, and prepare the organization for bringing these products to the market
Work closely with product management to provide input on product roadmap based on market feedback and trends
Act as a subject matter expert and target audience authority as you support internal teams in achieving their KPIs and business goals

What You Need to Get the Job Done

You have been trained in the Product Marketing or Product Management discipline
You have a Bachelor’s degree in Business, Marketing, or a related field; Master’s degree preferred
You have 3+ years of Product Marketing under your belt
You have experience with product marketing strategy and execution in high-tech companies, specifically around subscription and/or SaaS/Cloud business models
You have experience with all aspects of product marketing including messaging, positioning, competitive research, packaging, content creation, campaign execution, etc.
You have experience with data-driven market research and analysis to inform strategy, prioritization, and messaging
You have experience working with cross-functional teams that span marketing, sales, and product management organizations.

What Will Make Us REALLY Love You

You are able to thrive in a highly dynamic, flexible work environment and switch rapidly from strategy to execution
You have a passion for storytelling, with excellent written and verbal communications skills.
You possess strong analytical skills, with demonstrated capabilities interpreting data and qualitative info and distilling into actionable key takeaways.
You are an exceptional communicator and collaborator across diverse teams
You have demonstrable presentation skills that adapt to unique audience types
You have a strong attention to detail and can successfully manage multiple projects simultaneously

What You’ll Love About Us

Great Company Culture. We’ve been recognized by multiple organizations like Inc, Salt Lake Tribune, Glassdoor, & Comparably for our great workplace culture.
Make an Impact. We care about your individuality by giving you freedom to grow and create within the company, regardless of your position.
Rest and Relaxation. 4 weeks paid time off, 11 paid holidays, and we pay you to go on vacation (ask us about this)!
Health Benefits. Medical with HSA and FSA options, dental, and vision.
Prepare for the Future. 401(k) with a generous company match, access to a personal financial planner, and both legal and life insurance.
Financial Peace University. We pay for a one year subscription and you walk away with financial savvy and a bonus.
Give back. Get paid to give your time to the community: ask us about this!
Educational Benefits. Whether you are a previous student, or currently enrolled in higher education, we can help cover some of those expenses.