Product Marketing Manager

Job Description

About the job
Who We Are (Mode Mobile)

Mode Mobile is the creator of EarnOS, a transformational software that turns ordinary smartphones into “EarnPhones”. This innovation empowers users globally to monetize everyday mobile activities such as streaming, gaming, shopping, etc. We enable users to profit from their data and attention, rather than letting only tech giants benefit. What sets us apart is our inclusive approach – converting users into earners, facilitating over $150M in earnings and savings, while going a step further and turning earners into owners by awarding stock ownership in Mobile Mobile based on their usage. We have attracted over 40 million users across 170 countries.

Mode Mobile is proud to stand as the #1 Fastest Growing North American Software Company recognized in Deloitte’s 2023 Technology Fast 500, and ranked #2 across all sectors (Deloitte Fast 500 Winners)

For additional insights check out the information about our reward-based super app, Mode Earn App, that also powers the reward engine behind our proprietary smartphone, Mode Earn Phone.

Our Team and Culture Drive Our Success

Our team is the heart of our culture. We value innovation, collaboration, and curiosity, with a passion for getting things done. We strive to hire and cultivate the best team members and foster a culture of open communication and transparency. We are driven and hard-working but also committed to having fun along the way. We allow OKRs to guide us, assume positive intent, sometimes agree to disagree and commit, honor our commitments, seek to accomplish more with less, and encourage everyone to speak up as our team owns our company’s success.

You can read more about our team and how we work here.

The Role

We are seeking an experienced and driven Product Marketing Manager to join our team. In this role, you will be responsible for developing and executing marketing plans for products across the Mode Mobile ecosystem, including EARN’M and Mode Earn Club (MEC). Your responsibilities will include data-driven product launch planning, campaign development, project management, and building cross-functional partnerships to increase monthly active users and drive revenue growth. The Product Marketing Manager will report to the Senior Lifecycle & Partner Marketing Manager.

Who You Are and What You’ll Do:

Plan, lead, and execute cross-company marketing and growth strategies to increase monthly active users, engaged usage, and love for the Mode Earn App, EARN’M and Mode Earn Club, as well as grow revenue.
Take end-to-end ownership of both strategy and execution in areas that present challenges but have a lot of potential for incremental growth and revenue.
Collaborate closely with the Product Management team to develop marketing plans, messaging, and creative assets to support product launches.
Report on the effectiveness of marketing efforts and help build the business dashboard with key indicators.
Understand consumer needs and pain points to develop compelling value propositions and messaging.
Serve as the key point person to manage messaging communication around in-market products.
Identify various customer segments and product solutions to tailor marketing strategies.
Understand the value proposition for each part of the platform and translate it into compelling messages for customers, prospects, and internal stakeholders.

What You Bring to the Team:

Bachelor’s degree in Marketing, Business, or a related field.
Minimum of 5 years of experience in product marketing, preferably in the mobile app, gaming, or technology industry.
Proven track record of developing and executing successful marketing campaigns that drive growth and revenue.
Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.
Strong analytical and problem-solving skills, with the ability to make data-driven decisions.
Ability to work collaboratively with cross-functional teams, including product management, engineering, and sales.
Familiarity with agile development methodologies and product lifecycle management.
Passion for technology and a deep understanding of consumer behavior and trends.
Experience working in a fast-paced startup environment with a willingness to adapt and embrace change.
Alignment with our core values:
Action-driven: Identify what is most important, agree on scope, execute in a timely manner, and drive the greatest impact. You take initiative, roll up your sleeves, and get things done.
Caring: You genuinely care about yourself and others, our business and craft, our mission and vision, and are passionate in heart and mind. You understand the importance of our team and strive to create a positive, supportive work environment.
Curious: You focus on the ‘why,’ learn and expand your knowledge, explore new ideas, and generally make things better. You’re a lifelong learner with a thirst for knowledge and a constant desire to improve.
In addition to the standard responsibilities, we are seeking someone who can support the Technology team in reaching their goals. As the Product Marketing Manager, you will play a crucial role in bridging the gap between product development and market demand, ensuring that our technology solutions resonate with our target audience and drive adoption and engagement.

If you are a strategic and creative thinker with a passion for technology and a proven track record of success in product marketing, we encourage you to apply for this exciting opportunity.

We Believe In The Following Workplace Norms

Allow OKRs to Guide Us
Assume Positive Intent
Agree to Disagree & Commit
Set New Precedents
Accomplish More with Less
Hold Yourself & Others to High Standards
Speak Up
Be Resourceful
Follow the 80/20 Rule

What We Are Offering

We are a 100% remote-first, global company.
A competitive compensation package.
We offer generous perks & benefits to team members.
Participation in the Company’s equity plan (for full-time team members).
We provide individual bonuses in accordance with our Company Bonus Program.
Work with energetic, passionate, and results-driven people.
Celebrate team members’ personal & work milestones.
Remote social activities, including virtual coffee buddies.
Bonus.ly – we use Bonusly as a way to recognize and reward team members for their hard work and commitment.
Weekly Wednesday Get Stuff Done Days (No Meetings).
Open PTO and generous Company Holidays (for full-time team members).
10 annual Wellness Fridays.

If we just described you and your perfect role, we’d love to talk with you. We have a lot to accomplish this year and look forward to making headway and creating success together!

Mode Mobile does not accept/pay fees for unsolicited resumes from third-party agencies/vendors.

Our company is an Equal Employment Opportunity (EEO) employer. We are committed to providing a work environment free of discrimination and harassment. All employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law. We celebrate diversity and strive to create an inclusive environment for all team members.