Product Marketing Manager
Job Description
About the job
Overview
We are seeking a dynamic and motivated Product Marketing Manager to join our team. In this role, you will play a crucial part in our product launches and drive our growth experimentation strategy. This is an excellent opportunity for an individual who is passionate about marketing and eager to make an impact in a fast-paced environment.
Key Responsibilities:
Product Launches: Collaborate with cross-functional teams to plan and execute successful product launches, ensuring alignment with overall marketing and business objectives.
Market Research: Conduct market research to understand customer needs, market trends, and competitive landscape to inform product positioning and messaging.
Go-to-Market Strategy: Develop and implement go-to-market strategies, including target audience identification, value proposition, and messaging frameworks.
Content Creation: Create compelling marketing content, including product descriptions, sales enablement materials, case studies, and blog posts to support product launches and marketing campaigns.
Growth Experimentation: Design and execute growth experiments to test new marketing channels, strategies, and tactics aimed at driving user acquisition and engagement.
Performance Analysis: Monitor and analyze the performance of marketing initiatives, using data to optimize strategies and report on key metrics.
Collaboration: Work closely with product management, sales, and customer support teams to ensure a cohesive approach to product marketing and customer success.
Qualifications:
Bachelor’s degree in Marketing, Business, or a related field.
1-3 years of experience in product marketing, digital marketing, or a related field.
Strong understanding of marketing principles and practices.
Excellent written and verbal communication skills.
Analytical mindset with the ability to interpret data and derive actionable insights.
Creative thinker with a proactive and results-oriented approach.
Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
Bonus Points:
Experience working with two-sided marketplaces and/or early stage companies.
Experience working with user communities.
Experience launching SaaS products
Familiarity with analytics tools
Additional Information:
Please note that we are unable to sponsor visas for this position.
What We Offer:
A collaborative and inclusive work environment.
Opportunities for professional growth and development.
Competitive salary and benefits package.
The chance to make a meaningful impact in a growing company.
If you are passionate about product marketing and eager to contribute to our growth, we would love to hear from you!
