Product Marketing Manager
Job Description
About the job
Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world’s largest enterprises. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 270 million B2B contacts, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members. Apollo.io is growing rapidly, with 900% revenue growth since 2021, and is looking for world-class talent to keep building with us.
About The Role
The Apollo.io Product Marketing team is responsible for bringing to life the value, differentiation and proof points of our offering. Each product marketing manager is responsible for being a market expert, cultivating our audience messaging and being a champion of our prospects’ needs to help shape our marketing campaigns, sales strategy, customer journey, and product roadmap. PMMs at Apollo own a specific set of features or products and are charged with supporting adoption and acquisition targets, as well as product launch objectives.
In this role you will need to be an entrepreneurial self-starter and someone who has strong interpersonal skills with a proven track record creating strong partnerships across sales, marketing and product. If you’re looking to be an instrumental part of Apollo’s growth story, read on!
What You’ll Do
You are responsible for being a product and use case expert; you know Apollo inside and out and can help buyers, users, and internal stakeholders understand the value our solutions create at a tactical level across all types of content and campaign activity
Develop and inform content and plays (both in and out of the product, and human-led) to activate users across products you own, working closely with sales, customer success, content, demand generation, and community to achieve shared goals
Research and document best practice for jobs to be done, including templates, real-world examples, and winning techniques. Help customers know exactly how to get the most out of your products and partner closely with product and content to turn those insights into effective content, lifecycle, and product experiences
Partner with Marketing, Research, and Product to develop positioning, messaging and GTM plans and launch new products to the market; ensure GTM teams are launch ready
Support beta recruitment and learning programs as new products are rolled out
Boost product awareness and acquisition with proactive positioning materials and collateral, including slides, one-pagers, product web pages
Partner with research, analytics teams, and PMM to understand key facets of GTM for your products, including adoption patterns, success metrics, pricing recommendations, and value positioning
Enable sales and other go-to-market teams with enablement on your products, new offerings, and roadmap; support on key deals with materials and in live meetings
About You
You have a minimum of 5 total years of relevant experience (technology marketing, sales, or consulting) and 2+ years of direct product marketing experience in a SaaS/PLG business
The ideal candidate has been hands on with revenue technologies (including CRM) and/or been in a selling role; you have lived experience with Apollo’s key personas; bonus points if you’ve used Apollo or a competitor
You can drive, test, and manage content and programs across a customer journey and have a track record of efforts that have influenced activation, expansion, or acquisition metrics
You’ve managed product launches and have results to speak to; you’ve fully prepared teams for launch motions
You’ve worked closely with product, sales, research, and marketing counterparts and can drive process across cross-functional teams
You have strong project management skills and operate with ownership and transparency
You thrive in high-growth startup environments; you’re collaborative, adaptable, and resourceful
You are a strong communicator with excellent written, visual, and verbal communication skills
You are a strong enablement partner; if they could, your GTM partners would clone you
What You’ll Love About Apollo
Besides the great compensation package and culture that thrives in openness and excellence, we invest tremendous effort into developing our remote employees’ careers. The team embraces that we have a sole purpose: to help customers maximize their full revenue potential on the Apollo platform. This mindset opens us up to a lot of creative approaches to making customers successful at scale. You’ll be a significant part of a lean, remote team, empowered to really own your role as a proactive educator. We’re very collaborative at Apollo, so you’ll be able to lean on your teammates, even in adjacent departments, to help you achieve lofty goals. You’ll be supported and encouraged to experiment and take educated risks that lead to big wins. And, you’ll have a whole team remotely by your side to help you do it!
