Product Marketing Manager
Job Description
About the job
About Take Command
Take Command is a start-up on a mission to improve the healthcare system, starting with health insurance. Pragmatically speaking, we help employers reimburse employees for individual insurance instead of offering a traditional one-size-fits-all group plan. We believe this model can empower employees (when they have the right support) to be savvy healthcare consumers and have a transformative impact on the entire healthcare system.
Let’s be honest—health insurance is usually a confusing, frustrating, and even emotional experience for people. We want to fix that with a new model, great technology, and a superior user experience. We have made a great start, but we need your help to fully realize our long-term vision.
We are seeking a highly motivated and experienced Product Marketing Manager to join our team. As Product Marketing Manager at Take Command, you will play a crucial role in developing and executing marketing strategies and initiatives for our new benefits platform. You will collaborate with cross-functional teams to ensure the successful launch and promotion of our products, driving awareness, adoption, and customer satisfaction.
Responsibilities
Create engaging and persuasive marketing content including, but not limited to, product collateral, blog posts, social media content, and email campaigns.
Write effective email communications and create & manage campaigns in CRM platform.
Develop clear and compelling product messaging that differentiates Take Command in the market.
Develop sales enablement materials, such as presentations, case studies, and competitive analyses.
Work closely with the sales team to provide them with the necessary tools, resources, and training to effectively sell our products.
Collaborate in executing go-to-market plans for new product launches, working closely with product management, sales, and customer success teams.
Conduct market research to stay informed about industry trends, competitor offerings, and customer needs.
Use market insights to help inform product development and marketing strategies.
Establish key performance indicators (KPIs) and regularly analyze and report on the performance of marketing campaigns.
Collaborate with the product team to understand product features, benefits, and unique value propositions.
Define target audiences and customer segments, tailoring marketing strategies accordingly.
Skills & Requirements
3+ years of product marketing experience, with a proven track record of success translating complex functionality into compelling language and material that is persuasive and easy to understand.
Creative & content development capabilities. Experience in drafting and developing sales and marketing collateral.
Excellent writing and editing skills.
Experience working cross-functionally with business development, sales, customer success, and product management teams.
Experience with marketing automation & CRM software (HubSpot) preferred.
Presentation skills and experience – comfortable interacting with stakeholders at different levels (clients, leadership team, technical team members, etc.).
Compensation: $115,000 – $125,000 plus a potential 5% bonus
Working at Take Command
We’re excited to build a team and culture that reflects our values! We offer competitive pay and health benefits to share with this position. Benefits do not apply to 1099 contract positions
A generously funded ICHRA for medical, dental, and vision premiums and medical expenses. You get to use our own product and we think that’s so exciting and rare!
Unlimited personal vacation in addition to regular company holidays
401(k): 90-day eligibility for 4% match that vests over 4 years with a one year cliff!
Access to LinkedIn Learning
We have two beautiful offices in Richardson, Texas (City Line) and Austin, Texas (Holly Commons). The kitchen is well-stocked and we’ve designed the space to have lots of different areas to work–lounge on the couch, stand near your colleague at a kiosk desk or hole up in one of our phone rooms!
Paid parental leave for new parents
Flexible on where you work – we hope to see you around the office on average 3 days a week especially when white-boarding or building relationships with your colleagues, but you also have the ability to work from home or wherever you’d like when you need to get focus work done.
More About Us
We secured our Series B funding in 2023 and are thrilled to be able to expand our team. Despite being a small startup in a land of health insurance giants, we’re the recognized industry leader for what we do (health insurance reimbursements) and passionate about bringing it to market because we know we can help fix a broken system and improve our clients’ wellbeing and health outcomes.
We’ve been featured in The New York Times , The Wall Street Journal , The Dallas Morning News , and other national healthcare publications and are excited about our growth opportunities.
Take Command knows diversity and inclusion among our teammates is integral to our company’s success and growth. Our vision is to recruit, develop, and retain the best team from a diverse candidate pool.
This has mostly been about us, but we’d love to hear from you–we can’t wait to hear your story!
Take Command is an equal opportunity employer! We celebrate diversity and are committed to creating an inclusive environment for all employees.
