Product Marketing Manager

Job Description

About the job

Headquartered in Austin, Texas, with its EMEA HQ in Paris, Way is the category-leading B2B technology for brands to unlock the extraordinary power of experiences. In a world where 76% of consumers would rather spend their money on experiences over material goods, Way provides the technology for brands to meet this rapidly changing consumer behavior.

Way emerged in 2020 as a solution for hospitality brands to build brand loyalty and drive new experiential revenue at scale. Since then, industry leaders such as Hyatt Hotels, Graduate Hotels, AutoCamp, Auberge Resort Collection, and hundreds of others have leveraged Way’s all-in-one experiential platform to launch and scale unforgettable experiences — from hot air balloon rides above Mexico City to truffle hunting in the French countryside.

Way has achieved significant milestones, including a $20 million Series A funding round in late 2022 backed by Tiger Global, MSD Capital (Michael Dell) at a $100m valuation, as it continues to grow triple digits year over year.

The team is rapidly expanding and looking for focused, vision-oriented team players and leaders eager to join a fast-paced and dynamic environment where the work isn’t easy but the reward is unmatched as we transform hospitality and experiences globally.

WAY PRODUCT MARKETING MANAGER

We’re looking for a driven, talented, curious, and entrepreneurial product marketing manager to join our team and be among the first marketing hires at a high-growth, globally-minded technology company. You’ll play a foundational role in rapidly expanding the company’s customer base of hospitality brands across the world. Way hires people who are passionate about their work, take pride in its results, and work well in small teams with fast-paced environments. We’d love for you to have previous startup experience at a company with fewer than 50 employees, but it’s not required. You’re comfortable working independently and don’t need hand-holding, but you’re also always eager to work directly with key internal and external stakeholders to align objectives. Finally, we’re looking for an entrepreneurial mindset – you’re not looking for just another job but for a place to take ownership of your work. You think long-term and are committed to building a successful business.

YOU WILL

• Develop and execute comprehensive product marketing strategies to successfully bring products and features to market
• Collaborate with cross-functional teams, including product, sales, and marketing, to position product features, benefits, and target audiences.
• Create compelling product messaging that effectively communicates the value proposition to customers and differentiates the startup from competitors.
• Conduct market research and competitive analysis to identify market trends, customer needs, and emerging opportunities, informing product development and marketing strategies.
• Work closely with the sales team to develop sales tools, training materials, and go-to-market plans to support product launches and ongoing sales efforts.
• Create and track key performance indicators (KPIs) to drive deeper product adoption and utilization.
• Collaborate with content marketing to create content that aligns with the product marketing strategy, such as blog posts, case studies, and product videos.
• Stay updated on industry trends, customer feedback, and competitor activities to adapt and refine product marketing strategies accordingly.
• Build a lifecycle program that spans the 360 customer journey and incorporates upsell and cross-sell strategies

WE’RE LOOKING FOR SOMEONE WHO HAS
An interest in growing with an early-stage, high-growth company
At least five years of relevant product marketing experience (within B2B SaaS strongly preferred)
Strong work ethic and high level of professionalismExcellent communication skills and strategies to bring product knowledge to life
A desire to be the best at their craft
English fluency. Spanish, French or other foreign language proficiency is a plus but not at all a requirement.

THE REST
Compensation includes highly competitive salary, generous equity, medical, dental, and vision coverage paid 100% by the company, 401K benefits, and other travel-related perksCandidates are required to be located in or willing to relocate to Austin, TXWay is building a workplace environment of team members who are passionate and excited to be together in person at its space in downtown Austin to continue to enable our fast-paced growth trajectory should be excited about startups and not looking for an easy job. This is a commitment, but it’s a commitment that will set you and, as a byproduct, the company apart from the pack.