Performance Marketing Associate
Job Description
About the job
Overview
We are a people-powered beauty ecosystem, leveraging unique and engaging online and offline experiences as well as consumer participation to fuel our growth. In 9 years, we have built an iconic brand that has revolutionized how consumers, and how the industry, think of beauty. The foundational DNA of our brand is resonant across generations, timeless, and ripe for building upon. Our next step is to bring Glossier to more people in more places. We are inclusive, customer-devoted, curious, courageous, discerning, and results-driven.
This position will support our Performance Marketing team and be responsible for inspiring and motivating new potential Glossier customers to purchase for the first time with the brand to drive sustainable and efficient growth for Glossier globally. To be successful in this role, you will need to have an analytical mindset to evaluate our performance, a love of creative problem solving and bias for action. You will have a strong appreciation for both the art and science of online marketing working closely with our brand and creative teams.
The ideal candidate can support the execution of a set of successful channel strategies in partnership with the digital marketing agencies, execute well-structured tests, roll out successful campaigns, develop powerful and performant creative and optimize performance over time against performance goals. To excel in this role, you will be agile and adaptable to the ever-changing needs of our business. This role requires a creative, data-driven thinker and planner, who thrives on working cross-functionally with cross-functional teams in a multi-channel retail environment, as well as with external vendors and partners.
The Performance Marketing Associate will report into our Director of Performance Marketing.
6 Month Expectations
Provide clear briefs rooted in historical learnings, current trends, and/or clear testing goals and KPIs
Support the management of monthly budgets and targets through smart analysis
Develop deep and trusting partnerships with our digital marketing agencies and internal stakeholders by delivering on commitments thoroughly and completely in a timely manner
Present clear and concise recaps based on performance and benchmarks to stakeholders and leadership
Exhibits a strong eye on the ad market for emerging channels and trends across different types of platforms and content to inform our performance marketing strategy
Analyze campaign performance data to drive continuous improvement and hypothesis-led testing of new concepts
12+ Month Expectations
Manage monthly budget and targets for a secondary performance channel
Continually improve upon briefing templates to ensure timely, brand right, and effective creation of assets and copy
Ability to identify opportunities to further optimize performance across channels based on analytics
Ability to develop tests as part of a broader testing roadmap
Qualifications
1-2 years at a digital marketing agency (social, brand or performance marketing) or a top tier consulting firm;
Ability to perform advanced analytics on large datasets using Microsoft Excel, data tool such as Looker, Tableau, or equivalent;
Ability to distill insights from large batches of information;
Strong oral and written communication skills with peers and senior management;
Keen attention to detail and ability to manage multiple projects simultaneously
Genuine interest in creative problem solving and unique storytelling on digital ad platforms
Prior experience in consulting, a start-up or similar environment
A team player who can work both independently and collaboratively
Possess enthusiasm, creativity, an entrepreneurial spirit, and a growth-mindset
In Accordance With The Applicable Law, The Following Represents a Good Faith Estimate Of The Minimum And Maximum Compensation Range For This Position
The estimated annual pay range for this role is $65,000 – $84,000
There may be future opportunities for continued pay progression based on continued strong performance in the role.Full-time positions are also eligible for a competitive compensation and benefits package that include medical health insurance, 401K, equity in the form of Restricted Stock Units, Paid Time Off, Short Term and Long Term Disability leave, and a range of other benefits.
Learn more at the Glossier Career page.
Compensation for the role will be determined based on permissible, non discriminatory factors such as a candidate’s qualifications, skills, and experience.
NOTE: Glossier requires all newly-hired employees whose job responsibilities require them to work from a Glossier office or retail location or require them to travel, work in person with vendors or others or participate in creative productions to be fully vaccinated against COVID-19. Glossier is an equal opportunity employer and will provide reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state or local law.
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We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of Glossier not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignment, benefits, layoff, and termination.
