Product Marketing Specialist

Job Description

About the job
NZXT is a founder-led, global organization that has not lost our entrepreneurial, scrappy roots. We’re made up of gamers, builders and PC enthusiasts on a mission to create hardware, software, experiences, and services that surprise and delight gamers of all types. So what makes NZXT, NZXT? Our employees come from a variety of backgrounds with unique experiences and interests that make us better. We invent, we play, and we have fun doing it because building is more than just assembling computer parts – building is an attitude and a state of mind. That attitude is shared by an ever-growing community of people who are all here to help each other reach the next great thing. This is an exciting time to join NZXT – let’s get building.

Job Title: Product Marketing Specialist

Location: United States

Workplace Type: Remote

Job Summary

The NZXT marketing team is seeking an experienced Product Marketer with a proven track record of developing and executing comprehensive marketing plans that drive business results. The ideal candidate will take charge of product positioning, messaging direction, go-to-market strategy, and content creation for the NZXT product lines. This role requires close collaboration with cross-functional teams, including but not limited to Product Management, Sales, Marketing, and Creative.

Responsibilities

Develop insights-driven product positioning by identifying customer needs and analyzing the competitive landscape
Work closely with Product Management throughout the product life cycle ensuring marketing strategies align with product milestones
Create clear and effective messaging frameworks to establish consistent messaging across all channels and touchpoints
Equip sales teams with the information and tools needed to effectively communicate product value propositions
Lead cross-functional team collaboration in development of product launch plans
Partner with internal creative teams to produce and deliver compelling marketing and campaign assets (copy, imagery, video, web content, etc.)
Propose and implement innovative marketing initiatives to differentiate our products in the market

Qualifications

Bachelor’s degree in Marketing, Business, Communication, or a related field
Minimum of 3 years in a product marketing role, with a preference for experience in the gaming hardware industry
Demonstrated success in creating compelling product positioning and messaging frameworks
Experience working with a Creative team (internal or external), with a keen eye for distinguishing good from excellent creative work
Extensive knowledge of marketing asset production, including but not limited to copywriting, photography, video, and digital media
Proficiency in Google Workspace (Slides, Docs, Sheets)
Strong analytical and problem-solving skills
Excellent written and verbal communication skills
Ability to interact and collaborate effectively with team members at all levels of the company
Comfortable working remotely from a home office

Compensation

The estimated base range for this role is: $75,000- $100,000. Compensation decisions are dependent on several factors including, but not limited to, an individual’s qualifications, internal equity and alignment with market data. We offer a wide range of benefits including health/dental/vision, retirement and paid time off. All employees at NZXT receive equity as part of their compensation package.

CULTURE & VALUES

At NZXT, we believe in the importance of Design Thinking and the power of Serving Community, and our values spring from those two core ideas:

GIVE A SHIT – We’re obsessed with doing right by our community internally and externally.

We care a lot
We speak up
We do what we say

LEARN AND GROW – We see our challenges as opportunities. Progress over perfection.

We are curious and aren’t afraid to try
We take accountability
We apply what we learn

WIN TOGETHER – We elevate each other with unique perspectives and mutual respect.

We are in this together—win or lose
We lift each other up
We value every voice

KEEP IT SIMPLE – We remove complications to focus on what’s needed.

We make it efficient
We reduce friction
We keep things user-friendly

We hope that every NZXT employee internalizes and practices these values to the point where they become second nature. We expect our leaders and managers to embody and nurture these values, because when they are in full force… amazing things can happen.

NZXT is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.