Growth Marketing Analyst

Job Description

About the job

Pacagen (pacagen.com) is disrupting the pet and allergy industries through biotechnology-backed products. Our first products neutralize pet and dust allergens in the air and on surfaces, and we have incredible initial traction. Pacagen is a venture-funded startup (primarily direct-to-consumer and backed by some of the best venture capital firms in the space) and founded by experienced and successful entrepreneurs who have built and sold multi-million-dollar businesses before. We are seeking a digitally-savvy, proactive, and highly motivated individual to join our team and assist with digital marketing efforts. As our Growth Marketing Associate/Analyst, you’ll have the opportunity to help scale our organic and paid advertisements channels and partnerships. You’ll assist with the development of Pacagen’s creative content across all channels and website iteration. The best candidate will have a proven track record for clear communication and proactive problem-solving. You will be mentored by and working directly with our co-founders who built one of the fastest-growing science-backed beauty brands ever. This role is for someone who actively enjoys working in a fast-paced environment while taking on larger responsibilities within a rapidly growing organization.

Responsibilities:

● Work with the rest of the team to brainstorm and develop new, creative approaches for advertising that meet Pacagen’s objectives and goals.

● Oversee development of video content and ads for all Pacagen’s paid channels using best practices for each platform, including Facebook/Instagram, TikTok, and Youtube.

● Oversee overseas team content creation.

● Design and iterate website creative to optimize for conversion.

● Proactively stay on top of trends/best practices for social video platforms and develop new creative ideas and approaches.

● Create, edit, and resize video & still ads for different platforms as needed.

● Assist with in-house production, including, but not limited to, cinematography, lighting, set design, and audio recording.

● Communicate with the entire team on different creative needs.

● Present ideas on creative strategy and campaigns.

Requirements:

● BS or BA in any field. But a proven track-record of high performance.

● Basic knowledge of Adobe Premiere Pro and After Effects. Or the willingness to learn them quickly.

● Basic knowledge of Adobe Creative Cloud (Photoshop, Illustrator, Lightroom).

● Ability to work independently and in a team environment.

● Track record of high-quality work.

● Comfortable working in a fast-paced environment.

● Clear communication skills.

● Ability to multitask and adhere to deadlines.

● Doesn’t take good enough for an answer.

● Constantly trying to improve themselves.

Why work with us?

We’re a fast-paced startup that is delivering life-changing products. We have products that you can believe in and a team that works hard to make sure that we can get those products into the hands of the people that need them most. Working at Pacagen will be an exciting growth opportunity for your career. You’ll get exposure to world-class partners, mentors, and innovative people from every field.

Why NOT work with us?

You’ll notice that the phrase “fast-paced” is in this job description multiple times. Building an amazing, profitable company in a few years is not easy and we aren’t here to pretend like it is (believe us, we’ve done this before). Startups are stressful and not made for everyone, but on the flip-side extremely rewarding. The best performers get a career boost more drastic than anything they could imagine, but not everyone is fit for the job.

Location: New York, New York

Starting Date: May/June 2024