Consumer Strategist

Job Description

About the job
Description

Position at WebMD

WebMD Ignite is a full service growth engine for health systems and health-centric organizations. Our comprehensive experience, datasets and breadth of capabilities maximize our partners’ marketing investments resulting in an enhanced reputation, deeper loyalty and profitable growth.

Position Summary

The Consumer Strategist is a client-facing role that crafts insight-driven, measurable, and behavior-changing business strategies, while also fulfilling corporate objectives and goals. The role is also responsible for identifying insights and client reporting, both development and delivery.

Primary Responsibilities & Essential Functions

Client Business Strategy
Understands, researches, and monitors trends, opportunities, and challenges in healthcare provider business and objectives
Manages and develops relationships with clients including client marketing, operations and care delivery teams
Conducts client discovery meetings to uncover unique client challenges and opportunities
Leads and/or supports the development, management, and presentation of key client business plans
Serves as a point of contact for internal and external stakeholders on business strategy projects and accountabilities
Communications Solutions
Fosters understanding of client goals and feedback within business solutions
Partners with team members to develop comprehensive solutions that incorporate all team capabilities
Supports, monitors, and tracks program results and key performance indicators
Collaborates across communications solutions to deliver standardized customer experiences and results
Supports integration of new, evolving, and existing company products and solutions
Proactive Insight and Opportunity Identification
Manages and monitors progress of dashboard report configuration
Manages and monitors progress of research requests
Team Leadership
Facilitates cross functional team communication and work allocation based on client and/or project need
Minimum Required Knowledge, Skills, Abilities And Qualifications

Bachelor’s Degree or equivalent in Business or Marketing is preferred
5 years of experience in strategic marketing, project management, and client management including leadership of team(s), processes, and programs

Knowledge, Skills And Abilities

Healthcare marketing experience desired
Advanced level understanding of digital marketing ecosystem and emerging trends as well as proficiency in digital consumer engagement, programmatic marketing solutions, technology stack and software solutions
Google Marketing Platform certification highly recommended
Ability to lead and complete complex analysis of external and internal strengths, weaknesses, opportunities and threats
Ability to set priorities and manage time to complete tasks and meet deadlines
Ability to research and analyze data and translate findings into products, solutions, and optimization ideas
Ability to communicate detailed information to all stakeholders including internal and external senior leaders – verbally or in writing
Ability to coach, mentor, and train co-workers on policies, processes, and best practices
Experience with direct mail and email campaign development