Performance Marketing Manager I

Job Description

About the job
Description

Scopely is looking for a Performance Marketing Manager I to join our User Acquisition team in Culver City on a hybrid approach!

At Scopely, we care deeply about what we do and want to inspire play every day – whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.

The User Acquisition team is focused on driving player growth and efficiency across various digital marketing channels. The teams are based in Europe and the US. The UA team’s mobile advertising ecosystem is an always-changing, rapidly growing world, and at Scopely, you’ll play a key part in our next big leap in user growth. Our mission is to make experiences that our players love and keep coming back to time and time again.

What You’ll Do:

You will work with the Marvel Strike Foce Game
Independently manage significant performance marketing budgets across multiple channels to maximize games’ growth and profitability
Strategize, execute and continually optimize mobile campaigns on every critical mobile platform, including: Meta, Google, TikTok, DSP Networks, SDK Networks, CTV, Influencer marketing, and much more
Locate, negotiate and develop creative and innovative solutions for acquisition
Grow and manage marketing partnerships for UA efforts across the globe
Design and execute A/B & multivariate testing and present results to related teams
Contribute winning ad creative ideas and run creative testing, working closely with Marketing to execute on breakthrough creative strategies to attract new users
Work cross-functionally with product, ads, data, and creative teams to grow the portfolio and business through full-view lifecycle marketing
Raise flags for future potential issues that might arise if we continue on course or due to expected changes based on our current methodology

What We’re Looking For

BA or BS degree, preferably in Economics, Mathematics, Marketing, Communications, Finance, Business Administration or a related field
1-3 years of experience in media buying / user acquisition / performance marketing.
Creative problem solving acumen, as well as analytical rigor to verify or invalidate assumptions
Strong analytical skills and attention to detail
Understanding of funnel conversion metrics, retention rates and LTV predictions preferred
Deep understanding of our data architecture and tech stack, and be able to communicate effectively with data teams
Ability to self-reflect, take feedback and create a personal improvement plan
Ability to follow-up on tasks and action items with no or little oversight
Strong proficiency with Excel required

For candidates in CA, CO, NJ, NY and WA, the annual salary range is $70,000 – $114,000 plus equity, bonus and benefits including healthcare benefits, retirement benefits, pet insurance, paid holidays, paid Scopely free days, and unlimited paid time-off. Base pay offered may vary depending on job-related knowledge, skills, and experience.

At Scopely, we create games for everyone – and want to ensure that the people behind our games reflect that! We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!

About Us

Scopely is a global interactive entertainment and mobile-first video game company, home to many top, award-winning experiences such as “MONOPOLY GO!,” “Star Trek™ Fleet Command,” “Stumble Guys,” “MARVEL Strike Force,” and “Yahtzee® With Buddies,” among others.

Scopely creates, publishes, and live-operates immersive games that empower a directed-by-consumer™ experience across multiple platforms–from mobile, web, PC and beyond.

Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the games industry.

Recognized multiple times as one of Fast Company’s “World’s Most Innovative Companies,” Scopely is a multi-billion-dollar business due to its ability to create long-lasting game experiences that players enjoy for years.

Scopely has global operations in more than a dozen markets across Asia, EMEA, and North America, and is home to many internal game development teams, referred to as Scopely Studios, with additional game studio partners across four continents.

Scopely was acquired by Savvy Games Group in July 2023 for $4.9 billion, and is now an independent subsidiary of Savvy.

For more information on Scopely, visit: scopely.com.