Growth Marketing Manager – Curio
Job Description
About the job
Who We Are:
WHY Brands Inc., a parent company of Munchkin and Curio Home Goods, focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand behind the innovative gear and products for children, mothers, and caregivers. Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart, and Amazon and has global distribution in over 50 countries. Curio, a premium brand of curated collections of home goods, launched in 2023. WHY’s vision is to establish an expanding portfolio of innovative businesses that align with its commitment to inventive product design. With over 320+ patents under our belt, we continue to create solutions that leave our customers asking, “how did I ever live without this?” Recognized as #8 on America’s Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years!
We lead with our core values and believe that investing in the community is our responsibility. We create opportunities for every child’s potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal Welfare have committed to animal conservation.
There is no better time than now to join WHY Brands as we embark on our next and biggest growth journey, and you could be the next influential leader to play a key role in driving enormous customer-centered value and rapid growth.
What You’ll Do:
Lead Curio lifecycle marketing as a business owner by developing strategies to acquire and retain customers, drive top-line revenue growth, and create shareholder value
Develop and execute growth marketing plans, including subscription program optimization, email / SMS flows, upsell / cross-sell strategies, landing pages, and paid media campaigns
Utilize a test and learn approach to all growth initiatives including key performance indicators, goals, and measurable outcomes
Collaborate with internal and external partners to drive ecommerce conversion, average order value, subscription model participation and retention, and return on ad spend
Provide input to the product development process based on learnings from lifecycle marketing, in particular subscription and promotional SKUs
Understand consumer behavior and drivers by measuring key lifecycle metrics (e.g., average order value, clickthrough rates, conversion rates, cost per metrics)
Have a strong understanding of the competitive DTC landscape and be acutely aware of new techniques, identify best practices among competition, and anticipate market shifts
Prepare marketing performance reports and present with confidence to executive management
Other duties may be assigned
Bring It!
BA/BS degree or equivalent experience
Minimum of 5 years business experience in DTC/ecomm companies, with a proven track record in growing ecommerce sales
Experience using web analytics platforms (e.g., Google Analytics, Triple Whale), CRM platforms (e.g., Klaviyo, Braze), and upsell / cross-sell platforms (e.g., Rebuy, Disco)
Proficiency Google Ads and Meta Ads Manager: hands on experience with launching, maintaining, and optimizing campaigns
Experience with managing and optimizing online marketing tactics and CRM with an emphasis on efficient spending to generate high ROI
Must be creative, resourceful, and decisive with strong problem-solving and team/consensus building skills, able to manage multiple projects, meet/exceed deadlines and expectations, and adjust quickly and effectively to change
Clear and consistent communicator that is able to influence at both the peer and senior level
Ability to work in fast-paced environment with the flexibility to accommodate demanding projects schedules
Strong interpersonal, and communication skills and proven ability to foster a cooperative, results-driven work environment
Startup, high-growth experience preferred
We Got You Covered!
As a Great Place to Work Certified™ company, we are committed to offering the best to our employees. We offer a comprehensive benefits package that includes medical, vision, dental, prescription drug coverage, life insurance, wellness benefits, generous employer-matched 401(k) plan, Paid Childcare Leave, among other benefit plans. Our total rewards are top of market and include competitive salary, bonus, and opportunities to earn equity. We focus on supporting employee development and growth.
We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world.
Salary range: $130,000 – $145,000
To learn more, visit us at www.munchkin.com.
Munchkin welcomes and values what makes everyone unique. We’re proud to be an equal opportunity and affirmative action employer. All hires for our team are based on qualifications, merit, and business needs. We recruit, employ, train, and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic, or any other protected stat
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