Digital Marketing Manager

Job Description

About the job

A Robert Half agency client is seeking a solutions-oriented Digital Marketing Manager

to drive digital campaigns aligning with business goals. The ideal candidate will excel in digital strategy, campaign management, content development, performance analytics.

An interest in social impact and purpose-driven impact is a must!

Responsibilities:

• Develop digital strategy including audience segmentation and message development across multiple digital channels including social media, email, web content, and more.
• Manage multi-channel campaigns (SEO/SEM, social media, email).
• Create engaging content and ensure messaging consistency.
• Optimize website content for search engines and manage content in WordPress.
• Manage paid social strategy including segmentation, budget management
• Utilize analytics tools for performance tracking and reporting.
• Manage client expectations regarding digital strategy and execution including articulating qualitative and quantitative findings based on campaigns and initiatives
• Partner heavily across internal teams such as creative and events to ensure alignment of campaigns and initiatives

Qualifications

• 5+ years of experience in marketing and creative
• Agency experience supporting multiple clients across multiple industries
• Excellent communication and collaboration skills
• Experience with Adobe Creative Suite and basic templated design is a plus!