Product Marketing Specialist

Job Description

About the job
NaviStone is currently looking for a top-notch Product Marketing Specialist to help fuel our amazing growth and contribute to our people-focused culture. As the Product Marketing Specialist, you will play a crucial role in bridging the gap between the technical aspects of NaviStone products and the overall business.

In this role,

You will develop clear and compelling messaging that communicates the value proposition of NaviStone’s product. You will need to ensure there consistent messaging across all marketing materials.
You will develop deep expertise in our product and technology to provide support throughout the organization including marketing, sales and client services.
You will identify and highlight key features and benefits that resonate with the target audience.
You will collaborate with cross-functional teams to develop and execute go-to-market plans for new product launches and updates.
You will need to define target audience segments and tailor marketing strategies accordingly.
You will work closely with the sales team to provide them with the necessary tools and resources to effectively sell our products.
You will be accountable for driving product adoption.
You will be responsible for conducting market research to understand customer needs, industry trends, and a competitive landscape.
You will assist the sales team with questions about new products including but not limited to providing training materials and conducting training sessions.
You will collaborate with marketing and provide input into the production of marketing collateral, including product documentation, case studies, whitepapers, and presentations.
You will collaborate with product managers and development teams to understand product roadmaps and upcoming features and translate technical details into customer-facing benefits.

You Are Our Perfect Fit If

You have a bachelor’s degree in marketing, computer science, business, or a related field
You have at least 3-5 years of experience working as a product owner or product specialist with marketing technology and SaaS products
You can work cross-functionally and manage simultaneous projects and needs
You bring the ability to manage ambiguity, overcome challenges, and thrive
You have a willingness to learn, collaborate, and get creative
You have demonstrated Project Management skills
You can effectively communicate with and relate to individuals at all levels within the organization and NaviStone customers
You can effectively partner with teams of all sizes and composition
You have a personality that thrives on digital innovation and evaluating trends in a changing landscape

NaviStone offers

a people-focused, well-defined culture that we all take seriously.
a high growth environment that affords career growth opportunities.
a diverse, casual work environment with a focus on work-life balance.
ownership in the company via stock options for all employees.
unlimited Paid Time Off
tuition reimbursement
parental leave
a full benefits package, including 401(k), medical, dental, vision, employee assistance program, life, accident and critical illness insurance and short- and long-term disability insurance.