Product Marketing Specialist

Job Description

About the job
Job Title

Product Marketing Specialist
Job Description

For more than 80 years, Kaplan has been a trailblazer in education and professional advancement. We are a global company at the intersection of education and technology, focused on collaboration, innovation, and creativity to deliver a best-in-class educational experience and make Kaplan a great place to work.
The future of education is here and we are eager to work alongside those who want to make a positive impact and inspire change in the world around them.
The Product Marketing Specialist will develop marketing-based product communications and oversee tactics for Kaplan’s products and services. This position supports the Product Marketing Manager with the coordination of all inputs (research, metrics, product, etc.) to develop and implement multi-channel marketing plans based on product line-specific revenue goals.
Primary/Key Responsibilities

Assist in the development and implementation of multi-channel marketing plans to support product line-specific initiatives.
Coordinate the execution of all marketing efforts; ensuring tactical activity is getting done.
Collaborate, review, and approve all digital marketing programs (CRM, Social, Content, SEM, SEO, etc.) executed by the digital marketing team.
Work with the digital team to oversee the building of social media campaigns to actively engage our customers and prospects to build online community-based relationships.
Work with creative team to facilitate the design and copy for all marketing materials and advertising campaigns.
Analyze reports setting forth progress, adverse trends and appropriate recommendations and conclusions for program improvements.
Partner with Product teams to align on priorities and ensure accuracy of marketing materials.
Minimum Qualifications

Bachelor’s Degree in Business (Preferably Marketing) or equivalent
3 years of Marketing related activity
Working knowledge of a variety of software packages including Excel, Word, and PowerPoint. Experience with workflow platforms, such as Asana, a plus.
Demonstrated flexibility to manage multiple tasks, solve problems and schedule work effectively in a fast-paced, deadline-driven environment.
A strong sense of organization, with strict attention to detail.
The desire to work in a team-oriented, entrepreneurial corporate environment.
We Offer a Competitive Benefits Package Including

Remote work providing flexible work/life balance
Comprehensive Retirement Package including 401K company match and two pension programs
Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members
Competitive health benefits and new hire eligibility starts day-1 of employment
Generous Paid Time Off includes paid holidays, vacation, personal, sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to our local communities
And so much more!
This position is a Salary Grade A

Location

Remote/Nationwide, USA
Additional Locations

Employee Type

Employee
Job Functional Area

Marketing
Business Unit

00091 Kaplan Higher ED
Kaplan is an Equal Opportunity Employer. Compensation for specific positions are based on job level, skills, years of experience, and education, among other factors. Additionally, certain positions are bonus or commission eligible. Information regarding benefits can be found here.
Diversity & Inclusion Statement

Diversity inspires innovation and growth in the Kaplan community. Kaplan strives to be a model employer for inclusiveness. Not only does Kaplan value its employees for their professionalism and skills, but also for the unique viewpoints they bring to the Organization. Kaplan’s employees bring diverse perspectives, ideas, and backgrounds that give Kaplan a competitive edge in anticipating and exceeding our students’ needs in today’s global market. Learn more about our culture.