AD Product Marketing

Marketing
Boston, MA
March 4, 2024
Full Time

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Job Description

About the job

Our Opportunity

Chewy is looking for a data driven, tech-savvy, consumer-centric Associate Director, Product Marketing to join our Brand Marketing Team, at our headquarters in Plantation, Florida or one of our hub locations (Seattle, Boston, Minneapolis). The leader in this role will partner across Chewy teams to help shape business strategies, inform roadmaps for products & services, and develop high impact marketing strategies and go to market executions that drive results. The ideal candidate will be a well-rounded & data-driven marketing leader – with experience developing product positioning & messaging, launching new businesses and new products in the ecommerce or technology space, translating product features and functionality into consumer facing benefits, and bringing initiatives to life across touchpoints that drive defined KPIs.

What You’ll Do

  • Partner internally with business and product teams to shape short & long terms roadmaps & goals
  • Collaborate with consumer insights, user research and business & marketing analytics teams to identify business opportunities, define targets, develop campaign strategies & tactics and measure and report on ongoing performance
  • Lead development of marketing initiatives ‘end to end’ (including positioning, messaging, creative development, GTM plans, execution, measurement and reporting) that drive goals & KPIs
  • Create close relationships with marketing channel owners (email, social, digital, direct mail, etc.) to determine the marketing mix and partner to ensure integrated program execution & optimization.
  • Work with internal creative teams to develop assets from concepts through execution across a broad range of tactics.
  • Act as a marketing champion for priority product, service and new business offerings for Chewy
  • Direct a team of product marketers focused on growing adoption of prioritiy features & services

What You’ll Need

  • Bachelor’s Degree; MBA Preferred
  • 7-10 years of product marketing experience; majority within ecommerce or technology space
  • Expertise in connecting business goals & strategy to marketing strategy (insights, targeting, positioning, etc.) and go to market execution across channels & tactics (display, social, email, direct mail, partnerships, etc.)
  • Experience growing an established business and also scaling new businesses, services and new product features & offerings
  • Strong business & data acumen; fluent in online and offline metrics and measurement
  • Adept at working in a cross-functional, matrixed organization with demonstrated ability to collaborate, lead, influence and gain internal mindshare

Bonus (if Applicable)

  • Pet Industry Experience

Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact CAAR@chewy.com.

If you have a question regarding your application, please contact HR@chewy.com.

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