Marketing Associate, B2B

Job Description

About the job

At Apple Leisure Group we care for people so they can be their best. We deliver distinctive experiences for our guests, while providing a world of understanding and care. We strive to be the first choice in vacation travel, enriching lives and uniting the world.

Grow your career as a Marketing Associate, B2B within Inclusive Collection, one of our 14 industry-leading brands. In this role, you will support the Associate Marketing Manager and Senior Manager, B2B with maintaining and improving both Travel Advisor engagement and ultimately conversions through internal and external marketing initiatives. You will also assist with maintaining Inclusive Collection Travel Advisor dedicated platform – Confidant Collective. You will coordinate bi-monthly Advisor incentives newsletter, special loyalty marketing promotions, and holiday promotions. You will coordinate marketing projects and creative assets with Trade Industry publications, travel advisors and consortiums. You will support the Inclusive Collection Sales team with marketing assets and events.

A successful Marketing Associate, B2B will:

• Coordinate high-visibility B2B projects.
• Write and provide content, creative input, and direction for B2B marketing projects including Travel Advisor dedicated websites, educational programs, newsletters, promotions and external marketing projects.
• Have an understanding of best practices for email marketing including creative content and effective subject lines.
• Align B2B marketing projects to reflect Inclusive Collection priorities.
• Ensure marketing asset requirements are communicated to all members of the project team. Ensure deadlines and changes are communicated to all members.
• Coordinate with production, creative, and branding teams to ensure project feasibility within timelines and budgets and to ensure branding in on point. Develop and ensure brand standards, standard policies and operating procedures are maintained.
• Coordinate prompt payment for Travel Advisor B2B marketing initiatives coordinated.
• Maintain lessons learned and best practices for designated B2B marketing projects. Report results for campaigns upon conclusion, and make recommendations on future campaign based on research findings.
• Demonstrate a commitment to ALG core values.
  

The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.

A successful Marketing Associate, B2B will have:

• Bachelor’s degree in Marketing, project management, design, or a related field.
• Understanding of Travel Advisor Trade media/network and the importance of the Travel Advisor community.
• Excellent copywriting, editing, and proofreading skills a must.
• B2B copywriting and experience preferred.
• 3+ years’ experience in project coordination, creative coordination, or operational coordination in an agency or in house creative/marketing department.
• Excellent team player with ability to work with cross functional partners, senior management, and external partners and vendors.
• Willingness to listen to partners and implement projects based on collective needs.
• Ability to think both creatively and innovatively.
• Ability to effectively communicate project needs, deadlines, updates, and challenges in a timely manner to all pertinent parties.
• External vendor coordination.
• Ability to manage multiple projects, shifting timelines, and potentially changing priorities.
• Tourism or hospitality experience a preferred.
• Willing to learn and grow within the position
• Spanish fluency a plus
  

Apple Leisure Group

As North America’s only vertically integrated travel, hospitality and leisure management group, Apple Leisure Group is an industry innovator that combines the expertise of 14 leading brands. Our unique niche allows us the special opportunity to oversee every aspect of the travel experience, from the moment a guest books a trip to the time they return home. ALG consistently delivers exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging the power of its portfolio of brands across five segments, comprising:

• Vacations: The largest seller of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, moving approximately 3.2 million passengers annually through well-established vacation brands
• Resort Brand Management: management of 5-star and 4-star luxury resorts through Inclusive Collection® award-winning brand portfolio
• Destination Management Services: Best-in-class destination management services provided by Amstar® DMC and Worldstar®
• Loyalty Program: Exclusive loyalty program Unlimited Vacation Club®
• Technology Solutions: Innovative technology solutions provider Trisept Solutions®, connecting over 88,000 travel agents with leading travel suppliers
  

To learn more about the Apple Leisure Group advantage, visit appleleisuregroup.com.

About INCLUSIVE COLLECTION

Inclusive Collection offers the luxury leisure market high quality Endless Privileges, UnlimitedLuxury and Unlimited-Fun vacations, where everything is included.

Our Values

At ALG, we call our employees Colleagues, because we are more than just employees. We care for people so they can be at their best, we provide a world of understanding and care, and we deliver distinctive experiences for our guests. Our Values, by which we operate:

Empathy

• Integrity
• Respect
• Inclusion
• Experimentation
• Well Being
  

ALG’s Commitment to Diversity & Inclusion

Living our purpose of caring for people so they can be their best means that we are committed to a workplace culture grounded in diversity and inclusion where Colleagues feel welcome and encouraged to fully participate in the organization. With the value of INCLUSION, we respect all the ways our Colleagues are individually unique and foster creativity and engagement in respectful environments.

Benefits At a Glance

We offer competitive salaries and a comprehensive benefit package to our U.S. based employees:

• Medical, Dental and Vision Insurance
• Basic Life Insurance
• Short & Long Term Disability
• Paid Parental Leave
• Corporate Wellness Program
• Travel Discounts & Deals
• Paid Time Off & Holidays
• 401(k) Plan with Company Match
  

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free and tobacco-free workplace and perform pre-employment background checks.