Field Marketing Intern – SUMMER 2024

Marketing
Charlotte, NC
February 12, 2024
Internship

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Job Description

About the job

  • OUR SUMMER INTERNSHIP PROGRAM WILL START WEDNESDAY, MAY 29, 2024**

About Us…

Spectrum Reach is the advertising sales division of Charter Communications, Inc. The company offers custom solutions for the modern media landscape utilizing national cable networks, internet advertising and promotional events supported by marketing, research and award-winning creative services. Spectrum Reach applies insightful research to understand consumer behavior and build targeted, multi-screen media plans personalized for each customer.

With offices in 41 states and over 100 markets, Spectrum Reach covers over 27 million households throughout the country. From traditional commercial advertising to exciting new possibilities in interactive media and multi-screen solutions, Spectrum Reach’s consultative team brings advertisers effective, efficient ways to turn our audiences into their customers.

Click here to watch what our interns said about our 2023 summer program. https://vimeo.com/857554118

What We Offer…

Competitive pay for both our undergrad, graduate and technology positions.

Internship Requirements…

  • Internship will last 10 weeks. However, can be potentially extended.
  • Must have at least a 3.0 GPA or greater at time of application
  • At time of application, you must be enrolled in an educational institution.
  • We are hybrid so you will be in the office part-time

This Marketing team plays a key role in helping create awareness of the brand and generate interest, excitement and demand for our products and services at the local sales market level by developing and implementing field marketing strategies and initiatives in conjunction with sales priorities.

Part of a team that will help deliver marketing plans to drive new business leads, increase client awareness of offerings, enhance client retention by developing and implementing community and client events, and help in increasing sales effectiveness. Plays a key role in facilitating communication and implementation of important initiatives and strategies internally and externally.

Job Duties/Responsibilities

  • Develop and execute marketing strategies designed to meet or exceed client growth, retention and revenue projections for Division, Region or Market via direct marketing campaigns, promotional offers, educational seminars and B2B events. Monitor, evaluate and report results.
  • Evaluate data and make recommendations for improvement Identify and recommend opportunities for lead generation and brand promotion
  • Brand ambassador/champion ensuring the elevation of brand throughout the market while adhering to brand guidelines
  • Monitor, evaluate and report results including focus on opportunities to expand brand and product awareness with existing and prospective clients
  • Rally sales teams in conjunction with sales leaders, behind the goals and mission
  • Measure effectiveness of marketing data and make necessary adjustments to demonstrate continuous improvement

Qualifications

  • Proven ability to distill complex information into simple and easy to use sales and marketing materials
  • Excellent organization skills
  • Excellent computer skills, including Excel and PowerPoint
  • Excellent communication skills with the ability to work across multiple teams and departments
  • Social media experience is strongly preferred
  • Must be flexible and able to work on fast changing industry

GGN100 2024-29068 2024

Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.

A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.

Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Enterprise and Spectrum Reach. When you join us, you’re joining a strong community of more than 101,000 individuals working together to serve more than 32 million customers in 41 states and keep them connected to what matters most. Watch this video to learn more.

Who You Are Matters Here We’re committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about our inclusive culture.

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