Senior Marketing Campaigns Manager

Job Description

About the job

About the Company

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skincare.

We have annual revenues of ~$500 million and our business performance has been nothing short of extraordinary with 19 consecutive quarters of net sales growth as we have grown to #4 mass cosmetics brand in the US and are the fastest growing brand among the top 5. Our total compensation philosophy offers every new hire competitive pay and benefits, bonus eligibility (200% of target over the last four fiscal years), equity given to every full-time employee as a part of their new hire package, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

About the Role

The Senior Marketing Campaigns Manager will develop and implement robust 360 creative campaigns across all channels (digital, social, eCommerce, influencers, paid media, etc.), collaborating with key cross-functional teams to ensure execution and alignment of brand messaging. Please note that the location for this role is preferably in our corporate West Hollywood office, but can also be in our New York office or in our Oakland HQ.

Responsibilities:

• Develop and implement robust 360 creative campaigns across all channels (digital, social, eCommerce, influencers, paid media, etc.) that align with brand objectives.
• Collaborate with cross-functional teams (e.g. product development, sales, integrated marketing, digital marketing, creative, etc.) to ensure seamless execution and alignment of brand messaging and objectives.
• Lead monthly marketing calendars. Responsible for calendar strategy & planning, 360 activation to amplify marketing moments, lead cross functional partners to ensure all channels are in sync, creative briefing & management of deliverables.
• Lead a team of marketing professionals and agency partners, fostering a collaborative and creative work environment that encourages innovation and excellence.
• Track and analyze campaign performance metrics and make community-led recommendations for optimization.
• Maintain brand integrity and ensure all campaigns are on-brand and aligned with brand expression and values.
• Continuously explore new and innovative marketing strategies to drive brand awareness and engagement.

Requirements:

• Bachelor’s degree in Marketing or related field.
• 6+ years of experience in marketing, with a focus on managing complex 360 marketing campaigns.
• Strong understanding of the beauty industry (skincare preferred), consumer trends, and market dynamics.
• Proven experience in developing and executing successful marketing campaigns across all channels.
• Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously.
• Excellent leadership and communication skills, with the ability to collaborate effectively across departments and levels of the organization.
• Strong analytical and problem-solving skills, with the ability to make data-driven decisions.
• Passionate about the beauty industry and dedicated to staying up-to-date on emerging trends and best practices.
• Community-led & insight driven brand marketing leader. Ability to take insights and turn them into actionable marketing plans at a rapid pace.
• Ability to work in a fast-paced, dynamic environment with changing priorities and tight deadlines.
• Proven ability to lead teams and influence others, including cross-functional teams, external partners, and executive leaders.
• Demonstrated ability to take bold actions and make strategic decisions that drive business results.
• Excellent presentation skills, with the ability to communicate complex ideas in a clear and concise manner.
• Strong work ethic and commitment to excellence, with the ability to motivate and inspire others to achieve their best.
• Creative thinker with a passion for innovation and a willingness to take risks.

This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.

e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.