Marketing Analyst

Job Description

About the job

Opportunity

Join our team of modern marketers at OBI Creative, where we deliver research-based, innovative marketing strategies that power our clients’ growth and make dreams come true! As a Marketing Analyst, you’ll be the Sherlock Holmes of marketing data, diving into social media, web analytics, and advertising platforms to uncover insights. But hey, we’re not just about numbers – you’ll use your skills to identify opportunities and provide actionable recommendations that make campaigns soar. If you’re naturally curious, strategic, and love a good challenge, come work with us – where we believe in continuous improvement, collaboration, and having a blast while making a meaningful impact in the world.

Responsibilities And Required Skills

Daily responsibilities will include, but are not limited to:

• Collect, analyze, and interpret marketing data from various sources, including social media, web analytics, and advertising platforms.
• Utilize marketing analytics tools, data visualization tools, and other relevant software to extract and present actionable insights.
• Evaluate the performance of marketing campaigns, providing insights on key metrics and ROI and providing actionable recommendations for improvement.
• Generate regular reports and build dashboards to communicate key performance indicators (KPIs) to internal teams and clients.
• Assist in creating and refining target audience segments based on data analysis and market research.
• Work closely with cross-functional teams, including marketing, creative, and account management, to align data-driven insights with overall business goals.
• Stay updated on industry trends, emerging technologies, and data analysis methodologies to continuously improve marketing analytics practices.
  

Qualifications & Experience

• 2-3 years of experience in marketing analysis; agency experience preferred
• Proficiency in data analysis tools and platforms such as Meta Ads, Google Ads, Google [JE1] Analytics, Adobe Analytics, or similar platforms
• Ability to work with raw marketing data in a CSV file, analyzing in Excel or importing into digital reporting tools
• Strong analytical and critical-thinking skills plus the willingness to learn new tools and techniques as they become available
• Bachelor’s degree in marketing, Business, or a related field preferred
• Excellent communication skills to convey complex data insights to non-technical stakeholders
• A self-starter who is not afraid to ask questions to ensure they fully understand the assignment and the objectives are met
• Ability to work collaboratively in a fast-paced environment
• Professionalism and enthusiasm for the work we do each day
  

Benefits Include

• Medical, dental and vision – available at the start of the month following hire date.
• Employer paid Life, short-term disability, and long-term disability
• Unlimited PTO
• Paid holidays
• Hybrid – Work from home and office
• 401k and/or Roth with match
• Wellness program
• FSA (Flexible spending)
• HSA (Health saving) – with employer contribution
• Voluntary options – Accident, Critical illness, additional life, additional short-term and long-term disability, legal aide, AD&D, and hospitalization
• Maternity/Paternity leave
  

Candidates must be authorized to work in the United States for any employer without sponsorship.

OBI is an Equal Opportunity Employer and is committed to Diversity, Equity, and Inclusion.

If this is the job for you, please apply at Obicreative.com, in the careers section!