Marketing analytics

Marketing
United States
January 22, 2024
Full Time

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Job Description

About the job

Dice is the leading career destination for tech experts at every stage of their careers. Our client, DCM Infotech Limited, is seeking the following. Apply via Dice today!

Title: Marketing analytics

Duration:12+ Months Contract

Location – Connecticut Onsite Day 1

Strategic thinker with 10-12 years of experience in marketing analytics, who can leverage data to drive significant business results.

Job Description:

Key Responsibilities:

Develop and Implement Market Mix Models: Design, build, and maintain sophisticated MMM to analyze the effectiveness of marketing campaigns across various channels and geographies.

Data Analysis and Insights: Analyze complex datasets to identify trends, insights, and opportunities. Translate data into actionable strategies to optimize marketing spend and improve ROI.

Collaboration and Leadership: Work closely with marketing teams and senior stakeholders to align MMM insights with business objectives. Lead cross-functional teams in implementing data-driven marketing strategies.

Reporting and Communication: Present complex analytical findings in a clear and compelling manner to non-technical audiences, including senior leadership.

Innovation and Continuous Improvement: Stay abreast of the latest trends and developments in marketing analytics and MMM. Continuously seek ways to improve processes and techniques.

GPT skill & experience required list from mentioned from JD above.

Based on the provided job description, the key skills and experience required for the role of a Strategic Thinker in Marketing Analytics with 10-12 years of experience are:

  • Marketing Analytics Expertise:
  • A strong background in marketing analytics with a deep understanding of market mix models (MMM).
  • Proven experience in designing, building, and maintaining sophisticated MMM to analyze marketing campaigns.
  • Data Analysis and Interpretation:
  • Proficiency in analyzing complex datasets to identify trends, insights, and opportunities.
  • Ability to translate data findings into actionable strategies to optimize marketing spend and improve ROI.
  • Leadership and Collaboration:
  • Demonstrated leadership skills, including the ability to lead cross-functional teams in implementing data-driven marketing strategies.
  • Experience collaborating with marketing teams and senior stakeholders to align MMM insights with overall business objectives.
  • Communication Skills:
  • Strong communication skills to present complex analytical findings in a clear and compelling manner to non-technical audiences, including senior leadership.
  • Ability to convey insights and recommendations effectively to drive business decisions.
  • Innovation and Continuous Improvement:
  • Stay updated on the latest trends and developments in marketing analytics and MMM.
  • Proactively seek opportunities for innovation and continuous improvement in processes and techniques.
  • Strategic Thinking:
  • Strategic mindset with the ability to think critically and make data-driven decisions that contribute to significant business results.
  • Experience:
  • 10-12 years of experience specifically in marketing analytics.

These key skills and experiences outlined above are crucial for someone to effectively contribute to the role of a Strategic Thinker in Marketing Analytics

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