Junior Marketing Associate – Pureology

Job Description

About the job

Job Title: Junior Marketing Associate

Division: Professional Products Division

Location: Hudson Yards New York, NY

Reports To: AVP Digital & Brand Engagement Influencer & Advocacy

Who We Are

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L’Oréal Professionnel, Kérastase, Redken, Matrix, and Pureology.

Marketing at L’Oréal is about triggering real emotion! We create personalized brand experiences online and offline that make our consumers the heroes of our brand story. Every day, we push boundaries in the world of traditional and digital strategies focusing on all that big data has to offer. Come join our dynamic team!

What You Will Learn

Come and be a part of the exciting and dynamic world of L’Oréal USA as a Junior Marketing Associate! The L’Oréal USA 12-Month Junior Marketing Associate program allows creative visionaries and strategic thinkers to enhance their marketing knowledge in a fast-paced and hands-on environment. The JMA program is paid opportunity that requires a candidate who has graduated with a degree within the last 12 months and is able to work up to 40 hours per week.

• Work with Head of Brand Engagement to scale influencer strategy, with a focus on driving micro-tier engagement and innovative campaign execution, and content creation & director
• Source and contract influencers and content for Pureology: Point of contact for key influencer partners, ensuring brand experience is “white glove” service at all times
• Track and manage new influencers and programs via Trackker
• Manage day-to-day influencer program execution, from recruitment to briefing to measurement and optimization
• Be on-top of daily, weekly, TikTok Trends, experience on low-fi content creation personally
• Co-Manage TikTok Posting Schedule
• Manage mailer strategy and execution, responsibilities include planning, vendor management, and execution
• Maintain and establish industry contacts with influencers and key players across various verticals
• Assist with monthly/quarterly influencer mailers and recap reports
• Assist in preparation for team/brand/retailer meetings
• Administrative support, IMC and Retail Marketing teams
• Lead their own, individual strategic projects that support growth of influencer marketing and social media and present their findings & business recommendations to the team
• Report information on the latest products, trends, and insights across platforms (social media, blog, print/digital magazines)
• Continuously research and compile information on competitive campaigns, product launches, influencer, industry and social trends
• Present findings to team and brand managers on a weekly basis
• Work closely with Manager of Influencer and Social to manage brand social handles
  

Required Qualifications

What We Are Looking For:

• Recent graduate (within 12 months) of a BA degree or MA degree with no gap more than 5 months in education history in a marketing or digital related field
• Previous internship related to social media, influencer outreach
• Plus: Huge affinity to beauty content creation, enjoys creating content, TikTok affluent, can create content
• Legally authorized to work in the US on a fulltime, permanent, and ongoing basis without requiring sponsorship now or in the future
• Very Organized, Self-starter and capable of working under minimum supervision
• Well-developed computer skills, including Word, Excel and Power Point required
• Ability to manage, prioritize multiple assignments and work efficiently while remaining flexible to unforeseen changes in direction
• Flexibility to commute back and forth to the location B20of the specific Junior Marketing Associate role
• Excellent written and verbal communication skills, interpersonal skills, planning skills and follow up skills
• Enthusiastic team player, creative/innovative thinker with a passion for process improvement
• Excellent problem-solving skills, strong attention to detail, and sense of urgency in a fast paced work environment
  

Additional Benefits Information As Follows

Salary Range: $28.50/hr

• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
  

Don’t meet every single requirement? At L’Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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